The Hobby of Running Essay Example for Free

The Hobby of Running Essay Running as a hobby is recommended because it is beneficial in helping to improve health, helps you to meet new people and is versatile and relatively inexpensive. Running is also a useful tool in reducing stress and provides other psychological benefits. Running is a relatively easy hobby to take up. Running requires no new skills. You can begin running at any age with many people over 40 taking their first running steps as they embark on the path to health and a new and exciting hobby. The cost to start running is low requiring only a good pair of running shoes and a supportive sports bra for women. No expensive equipment or gym membership is required to be a runner. You can run anywhere virtually year round. You can run almost any time of day or night that suits your preference. There are many social benefits from running. You can join a running club to meet new people, find a training partner, or simply to pick up running tips from others. Running with a buddy can help strengthen the bond of friendship as well as provide the safety aspect of running in pairs. If one runner gets sick or injured the second runner can assist. An attacker will be less likely to attack a pair of runners or a group of runners than a person running solo. Running clubs often host social runs and also serve as a team cheering squad during long runs. There are fundraising training groups such as the Arthritis Foundations Joints in Motion Training Team or the Leukemia and Lymphoma Societys Team In Training, which will train you to run a half or full marathon in exchange for fundraising efforts. Many organized races are fundraising events for local organizations such as schools and churches and national organizations such as Ronald McDonald House Charities, Scottish Rite Hospital for Children and Team RWB supporting America’s veterans. Not only will you be helping yourself with the gift of health but you will be supporting a great cause and helping others along the way with a portion of your entry fees being used for these charitable causes. Running for leisure can help you to improve your health in many ways. It reduces the risk of heart attack by lowering your blood pressure and raising good cholesterol. Running helps reduce the risk for osteoarthritis because it is considered to be a weight bearing exercise which helps to increase bone density. Recent studies also show that it also helps in the fight against osteoarthritis because it helps increase oxygen flow and flushes toxins out of the body. It is believed that the impact of running generates eight times your body weight as an impact on your joints and this is thought to increase the production of proteins in cartilage that makes your bones and joints stronger (Thomas, 2013). Running is a great method for helping you to lose weight or maintain a healthy weight. Running helps burn calories in two ways; calorie expenditure during and immediately following the run and by building muscle. The calorie burn from running is approximately 600 calories per hour based on a six mile run at 10 minutes per mile. To calculate the total calorie burn for running use a calculation method of . 75 x your weight in pounds (lbs. ) (Burfoot, 2005) . Muscle built and maintained by running also helps in all day calorie burn. Muscle burns calories and fat does not therefore the more muscle mass you build the higher your metabolism will be and the more calories you will burn even at rest. Running is a great way to relieve stress and has been used by mental health experts to treat depression and addiction. Running for 20 to 30 minutes releases endorphins leading to a relaxed and peaceful feeling. Longer distance running increases the release of endorphins and can lead to what is known as the â€Å"runner’s high†, a feeling of euphoria which is also often associated with completing an endurance event such as a half or full marathon. Running allows you to use the time on the trail to clear your head and think about issues that you are struggling with. Often times the problems that seemed daunting before a run can seem smaller or non-existent afterwards. Speed running or completing a few sprints are healthy ways to release the emotional negativity that comes with anger and frustration as long as it is done safely. The positive energy from overcoming obstacles of completing a run in a certain amount of time or meeting the goal of completing a distance run can provide mental benefits of helping you to learn about your personal strength and mental focus. This new found self-confidence and knowledge about yourself can also be transferred to other areas of your life and help you cope with issues in a healthy way. Whether you are running to lose weight, running alone or with a group, running away from stress, no matter the reason, the road to better health begins when you decide to lace up a pair of shoes and put on foot in front of the other.

Impacts on Student Learning and Academic Achievement

Impacts on Student Learning and Academic Achievement Education is the most important part of life to uphold intelligence and human can increase knowledge through which an individual move the world for good and sinful on the basis of his wishes. Education, in fact, is one of the major life processes of human beings, as there are other vital processes to live likewise education, are also a vital process in every aspect of human life. (Ahmer. F Anwer. E, 2013) There are many factors which effects on students learning and academic achievement including student performance, teacher role, family support, school environment, peer relationship and the most important factor is the socioeconomic status of parents. According to Mehmood and Saifi (2011), socioeconomic status is a combined measure of an individual’s or family’s economic and social position relative to others, based on income, education, and occupation.† The home environment is influenced by the factors such as parent’s education, occupation, income, and facilities provided to their children. All these factors together can be defined by a single term the â€Å"socio-economic status† (SES) of parents. Thus we can say that the socioeconomic status of parents affects the performance, learning and academic achievement of students. I have selected this topic because of the multiple reasons; the reason is that being a student I have also face many hurdles during my studies till now so those movements force me to choose this topic. Like me, most of the students in our society also face financial problems. So due to low socioeconomic status students cannot compete and unable to achieve their goal. In addition, they become dependent on parents and parents make decisions for them. Moreover many students end up with psychological problems like stress and depression due to the financial crisis and they can’t achieve their ultimate goal. It is generally said that the performance of students in academic depends on the socioeconomic status of their parents. Higher the socioeconomic status the better exposure to learning facilities. If parents are well educated and economically stable they afford their children to get a better education and they always support their children what they want to do. As in literature, it is also stated that well-educated parents ensure their children’s future earning by providing them auspicious learning environment but the students who belong to a low socioeconomic status family even they can’t afford their basic needs. Such students do not have access to learning facilities. (Ahmer. F Anwer. E, 2013). Research shows that students from lower socioeconomic background faced a higher risk of low achievement as compared to students from a higher socioeconomic background. Home environment and parents education are directly effect on students learning. (Nasreen. A, 2013). So the environment at home is the basic learning unit and effects a child interest and ambitions for the future. If we look upon on our society most people are more interested in rich people and they show more respect towards them and their children. So research shows that lower Socioeconomic status students have lower and lower academic achievement as compared with students of higher Socio-economic status. When a teacher makes a decision about students based on their class and Socio-economic status, they are taking the first step in checking students from having an equal opportunity for academic achievement. Ghazi et al. (2013). Due to teachers stigma mostly students suffered from their studies and they cannot show good performance in education. So its educators responsibility to overcome this stigma of poverty and help those students to boost up their hidden talent. Being a citizen of a developing country almost more than half of the total population is living in rural areas and they mostly belong to the low socioeconomic family. As our country is on the list of poor countries where the majority of the population belongs to low socioeconomic status. So it’s very difficult for parents to fulfil all the needs of their children. Poverty is the main problem which has a direct effect on students learning especially when it occurs early in the child’s life. When it remains throughout their life it influences child development in different ways, like the physical and mental health of the child as well as it influences on parents health also. It also influences child affective interactions. According to Karwowski (2012), Parents’ social position influences many aspects of their childrens school careers. The higher social position of parents of children with disabilities may make it easier for them to meet their costly needs, as well as to act as they support their children in contacts with educational institutions and to help them in their studies. I have also experienced this kind of situation in my school life. When I completed my secondary education with good grades, I got admission in Aga Khan higher secondary school but unfortunately, at that time, my father lost his job. At that time I had no any option to get admission even I couldn’t continue my studies and I missed one year and I felt at that time. Even I didn’t talk to my family members and it was a moment of disappointment for me and the family as well. At that time I consulted a counsellor who advised me to continue my studies in another college. After all these situations I realized the importance of socioeconomic status.at that time I became very sad because it was very difficult for me to cope with that situation. Due to the economic crises, I had to leave my previous school which was at the top level in our area. In literature, it is also stated that parents income level is an important factor that affects the academic achievement and performance o f their children. If the parents earn good and adequate than there would be less stress for the parents as well as for their children. They will provide learning resources easily to their children. While parents with low income, they cannot afford easily their children such a learning environment which becomes a barrier in the learning process. (Ahmad. I Khan.N, 2012). In addition, low income of parents also leads to conflicts in families due to lack of access to basic needs of their children. So the students who belong to a low socioeconomic status they cannot get a quality education and they cannot access new technology facilities like the internet to get information and they are unable to acquire new technology. As in a research among the students of a university in Sargodha shows that students who are getting facilities of new technology show high grades and they show better performance as compared to those students who belong to low socioeconomic status. Azher et al,. (2013). Another factor which affects students learning and academic achievement is parents education. Educated parents can easily understand the basic needs and important resources for their children. For the progress of any individual education plays a vital role in their life. According to Ahmad and Khan (2012), parent’s education level play an important role in the academic performance of their children. Because educated parents can easily manage the difficulties in any mode of their children’s education and they know how to encourage to create interest in the academic performance. Educated parents can easily manage their timetable to check and balance their daily activities.in addition, especially mother education is very important for child development which has a big effect on a child’s performance and academic achievement. According to Lacour. M Laura. D (2011). It is stated that mother education has an important effect on children’s score rather than parents income. The mother’s educational level has 20% higher efficiency than the father’s education level on the academic achievement of students. Another negative effect of low socioeconomic status is the cognitive development of children. Most parents use alcohol and other substance like cigarettes to cope up with stress during financial crises as I encountered such a client in my neighbour who always drinks alcohol when he faces any problem. He has two children and both are not good at their studies. Both of them always missed their classes and they even cannot solve simple mathematics problems. According to Brogan (2009). The families among low socioeconomic status there are more incidents of substance abuse, which effects on their child’s cognitive development. Especially if any mothers use alcohol during pregnancy their children are more prone to attention problems and the children with premature birth develop neurological problems like mental retardation. They also cause lessened brain development. All these problems lead to learning and performance disabilities which effects on academic achievement of children. Being a nursing student it’s our responsibility to teach about the importance of education for the better development of child and family. Another important factor is parent’s income which influences a student’s performance, therefore, it is recommended that the government should take some serious initiatives to provide jobs to people and raise the socioeconomic status of people. The government should provide financial support and should give scholarship especially to those who cannot afford the expenses of education. Mass media also play an important role in the awareness among people regarding the poor literacy condition in our country on account of socioeconomic problems.in addition, we can counsel students to do extra efforts along with their studies so that they don’t have to compromise with their studies. In conclusion, I want to say that keeping the view of the above discussion there is a direct relation between socioeconomic status and students learning and academic achievement. Especially the parents income and education level which has a great impact on children academic achievement. Therefore it’s very important to raise the socioeconomic status of people so they can easily afford their children education expenses. For this, we can have interventions individually and on government level like educating parents, mass media awareness, and scholarship etc. As it is stated in a study which is conducted in International Islamic University Islamabad that socioeconomic status has a significant impact on students learning. Akhter (2012).

Positioning of Apple, Blackberry and Nokia

Positioning of Apple, Blackberry and Nokia Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word Computer on January 9, 2007, to reflect the companys ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors labor, environmental, and business practices. Segmentation: According to Michael J. Croft (1994), segmentation is to divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users. Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in todays market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the average customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) Geographical bases (states, regions, countries) Behaviour bases (product knowledge, usage, attitudes, responses) Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the following things in mind: Segments or target markets should be accessible to the business Each segmented group must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Apple is such a band whose core competence in innovation. For apple to keep its market share it needs not only to concentrate on its research and development but also on segmenting its market efficiently and reaching them with its new products. Customers View of Segmentation: Customers segment themselves and take no notice of how companies segment their market(s). When choosing between competing products and services, customers select the proposition that meets their needs better than any other. To win market share, therefore, a company must ensure that their offers meet these needs better than any other at a price they perceive as providing superior value for money (which does not necessarily mean it has to be the cheapest). As this is how customers operate in a market, then a segmentation project should have these as its segmentation criteria. On its own this approach to segmentation, while able to provide you with an invaluable insight into how to win a customers business, still requires you to know how to reach them. The input to this part of a winning proposition, provided by a detailed understanding of who the customers are and where they are to be found, is clearly very important and plays a crucial part in our segmentation process. In addition, by really understanding what underpins a customers choice we gain an insight into their motivations, which will lead you to understand what promotional stance to take? Interestingly, all the reputable marketing books and marketing courses which look at the alternative approaches to segmenting markets include needs-based segmentation (sometimes called benefit segmentation) in their reviews. They also conclude that needs-based segmentation is by far the most successful approach. This is the approach taken by The Market Segmentation Company, for which we have developed a series of practical steps, tried and tested in numerous markets around the world, and incorporated into our segmentation process. Positioning of Apple, Blackberry and Nokia: Blackberry handset is no longer concerned with the occurrence of iPhone. Because of not all people switch off from their Blackberry handset to iPhone gadget, this statement was stated by researchers from UBS Investment Jeffrey Fan after successfully interviewed 222 people in UK and 106 people in United States when they would buy iPhone 3G. According to Cellular News, 106 of iPhone buyers in United States, only five people, or 4.7 percent are Blackberry users. In fact, three of that number doesnt intend to sell their Blackberry after buying Apple iPhone. About 30 percent of 106 people use Motorola and Samsung. With each contributing is 15 percent, said the Cellular news. In UK, from 222 people who purchased the iPhone, only eight people or 3.6 per cent claiming to have it switch from Blackberry to iPhone. Only one person is interested in using them, iPhone and Blackberry. However, 18 percent of these respondents claim to have a corporate Blackberry so that they cannot take down the handset made by Research in Motion (Rim). From 222 people in UK, the 28 percent is former Nokia users, while 20 percent is former Sony Ericsson users, Fan explained. Fan detailed more about this research, although the research is limited, but it can prove that the market segment of Blackberry and iPhone users is very different so it will not become a significant threat to Rim. In above countries, the majority of iPhone 3G buyers have used first version of iPhone. In UK is about 29 percent and in United States is about 37 percent. Even, some iPhone operator in several countries also sells Blackberry handset as alternative of iPhone by selling Blackberry with cheaper price. For example, the T-Mobile of United States reduced the price of Blackberry Curve by USD 50, to USD 99. According to Wilbur Schramm (1954), Schramms third model is based on the convergence or network approach. Due to various kinds of noise there are chances that the message gets distorted till it reaches the receiver, to overcome the problem he introduced the concept of feedback which helps the sender to modify the information from what he observes or hears from the receiver or the audience. The communication process now takes a circular form as both parties take on the roles of sender and recipient. Schramms model emphasizes on the importance of feedback for the information to reach the receiver in the same manner as desired by the sender. Feedback is essential in the business environment to ensure that the constituencies interpret the information correctly from the companies. Apple, Blackberry and Nokia: The iPhone was growing explosively, but its market share was barely a third of Nokias 68 million smart phones. Despite the massive coverage of the iPhone success in the United States, RIM with its Blackberry still leads the U.S. Smartphone market, with a share of over 30%. Apple had less than 30%, while Android-based phones (Google) were catching up fast. In the second quarter of 2010, Nokia held onto 33% of the mobile phone market. In the Smartphone market, Nokia sold 24 million such devices, up 42% from a year earlier. The overall Smartphone market grew at about the same rate, so Nokia held its share from a year ago, at 40.3%, and actually grew share slightly from the first quarter of this year. So in the global Smartphone rivalry, Nokia still had the lead, while RIM and Apple followed. The winners of the Smartphone market will be determined by global success. So is Nokia; in so much internal turmoil that it is reportedly considering replacing its CEO. Despite the softening of Nokias market share in the United States, Nokia has managed to expand its global position, especially in the high-growth large emerging markets; including China, India, Brazil and Indonesia. In a global rivalry, it would be a fatal mistake to think of these markets as second-tier. Apple is yet to open a store in India. India has such a huge market. Nokia with leading market share in India Apple should look at it if it sights at global leader in mobiles. True, until the 1980s, the lead customers in the most advanced industries were still in the United States, Western Europe and Japan. The G-7 nations dominated talks on international economics. And what was good for California was good for the world. Today, the lead customers are increasingly in the emerging world. The G-7 has been replaced by the G-20. The U.S. market is no longer enough for global leadership. In the global markets, the new mantra is, to paraphrase Frank Sinatra: If you can make it in Shanghai, you can make it in New Delhi, too. And yet, as Nokia has found out the hard way, the United States remains necessary for sustained global success. And the U.S. market is the main source of concerns about Nokias corporate future. In high-tech business, a solid presence in the United States is not just about a market share. It is about ensuring a role in cutting-edge innovation. Apple has hugely targeted youth and people having higher interest in technological products. The major setback for apple is it doesnt support office applications. Apple needs to concentrate on overseas expansion of its market. It is able to reach its target audience in some of the developed countries, but not having full length operations in a country like India is a big loss for any industry. Apple Ad Campaigning: In the past two decades, Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals. Their most significant ad campaigns include the 1984 Super Bowl commercial, the 1990s Think Different campaign, and the iPod people of the 2000s. Apples portable music player, the iPod, has been showcased as a piece of contemporary art in New Yorks Museum of Modern Art. Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwells 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures-including artist John Lennon and social activist Mahatma Gandhi. Apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaigns-at times re-creating a short film or music video shot-by-shot for its commercials. Some artists have documented entering into rights-negotiations with Apple, only to have Apple pull out of the discussions, then use the artistic imagery anyway. As a result, several lawsuits have been filed against Apple by artists and corporations alike, such as visual artist Louie Psihoyos and shoe company Lugz. These claims were later confirmed. In 1997, the Think Different campaign introduced Apples new slogan, and in 2002 the Switch campaign followed. The most recent advertising strategy by Apple is the Get a Mac campaign. Today, Apple focuses much of its advertising efforts around special events, and keynotes at conferences like the MacWorld Expo and the Apple Expo. The events typically draw a large gathering of media representatives and spectators. In the past, special events have been used to announce products such as the Power Mac G5. Apple Branding: Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumers mind. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. Apple Computers is the epitome of self-empowerment and self-fulfilment combined in one brand. How else to describe a Cult Brand whose original slogan for the Macintosh was, the computer for the rest of us? Of course, the rest of us were those brave individuals who wanted to control their own destinies and break free of the systems controlling grip and authoritarian ways. In the eighties, Apple painted this dark controlling force as being IBM, while in the nineties it became Microsoft and Bill Gates. As Christopher Escher, former VP of Corporation Communications, noted: They turned computers, which are essentially a product for business people to crunch numbers with, into symbols of self-realization and liberation against social constraints. Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple br and personality is also about simplicity and the removal of complexity from peoples lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. The 2009 results of Virtues ranking of the most social brands is in, and Apple came out on top.   Apple is one of the most powerful relationship brands, so its not surprising that people talk about it across the social Web.   In fact, Apples iPhone brand took the ultimate top spot in the list of the most social brands, while Apples iTunes brand ranked 6th, and the Apple parent brand ranked 8th.   Interestingly, according to an article from Adweek, the only other companies to have multiple brands ranked in the top 20 of Virtues list were Sony (for both the parent brand and PlayStation) and Microsoft. Apple was successful till the launch of Iphone4 but after the launch of Iphone4 it faced problems regarding the signal problem. The issue relates to the mobile phone signal, with users reporting a drop in signal strength when the phone is held. After knowing from the analysts that recalling Iphone4 would cost the millions, Apple boss Steve Jobs held a meeting after the launch and tried to suppress the problem by offering free bumpers for the customers perceiving it would boost the signal. But, there were still a lot of customers left behind un-satisfied. Positioning: In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market. It is widely recognized that Apple is a premium brand that demands and earns a price premium.   This price premium spans the entire Apple product line-up encompassing the Macintosh, iPod, iPhone, software, and accessories.   Apples positioning is aligned with targeting a less price sensitive customer.   As a result, Apples culture and internal activities are structured to meet the needs of these customers; strategists call this needs-based positioning.   Apple has thus created a culture and a set of activities to differentiate it from rivals in order to meet the needs of their target customers. If Apple were to attempt to compete for all customer segments, it would have to lower product prices.   The danger with such an approach is that it would not only undermine and erode the companys premium brand image but it would also undermine the companys culture and internal activities. Andreasen and Kotler, (2008) suggest three levels of product features. They are: Core, Tangible, and Augmented (Refer to appendix 1). Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more than just a camera they are purchasing memories. For Apple core product is its brand. Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchase your one. The strategy at this level involves organisations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors. These are tangible. IPhone come with a beautiful packing. Apple made iTunes the activation agent for the IPhone, thus making customers familiar with its product. Augmented product: What additional non-tangible benefits can you offer? Competition at this level is based around after sales service, warranties, delivery and so on. John Lewis a retail departmental store offers free five year guarantee on purchases of their Television sets, this gives their `customers the additional benefit of piece of mind over the five years should their purchase develop a fault. Apple has setup a Genius bar and offers warranty for the product. This helps its customers to have confidence in the brand thus enables them to buy their product. Apple took care that its product not reaching the decline stage. When 2G seemed to reach decline stage it came forward with 3G and it continued till 4G.Each time it kept on increasing the price which benefited the company. Competitor Actions: Brand attitude also depends on competitor actions. A downturn in Hewlett-Packards attitude occurred during two quarters in which Canon ran some hard-hitting comparison advertising about Hewlett-Packards printers, the most visible Hewlett-Packard product with respect to advertising exposure. More dramatic was the impact of Windows 95. A product intended to neutralize Apples user-friendly comparative advantage, on Apples brand attitude. For the first quarter of 1994 (when Techtel respondents, some of whom were beta version testers, first began to provide opinions about Windows 95) to the fourth quarter of 1997, we find a very strong negative interrelationship (i.e., a correlation of -.95) between the attitudes toward Apple and toward Windows 95. Conclusion: Brand is all-important. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Ample not only recruits new customers, it retains them i.e. they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them Apple is definitely perceived as a premium brand from the customers perspective. But in case of Iphone4, Apple lost reputation from its customers. It felt in a race for cannibalizing their own products and tried to skim off the profits. Even it tried to repair its lost reputation from the customers it was not acceptable from such highly perceived company. Customers expect high valued products from Apple they might take all possible measures to care about its next product. Else, they may fall behind by miles in this market competition. Biblography: Brassington, F., Pettitt, S. (2007). Essentials of Marketing. Essex: Prentice Hall. Dibb, S., Simkin, L., Pride, w. M., Ferrell, O. C. (2006). Marketing Concepts and Strategies (5th ed.). London: Houghton Mifflin. Fill, C. (2007). Communications: Contexts, Strategies and Applications. London: Financial Times Press. Johnson, G., Scholes, K. (2008). Exploring Corporate Strategy: Text and Cases. London: Prentice-Hall. Kotler, P., Armstrong, G. (2006). Principles of marketing. New Jersey: Pearson Education Inc.

Jurassic Park :: essays research papers

Jurassic Park by Michael Crichton is a riveting piece of science fiction. Most of the story takes place on an island off the Pacific side of Costa Rica. A deciduous rain forest inhabits most of the island. An eccentric old man named John Hammond leases the whole island to create a frightening dinosaur amusement park, using real dinosaurs. Within this jungle setting, Michael Crichton’s engrossing, believable characters bring the story to life with quick action, intense dialogue and scientific questions.   Ã‚  Ã‚  Ã‚  Ã‚  John Hammond’s amusement park is dedicated to making live dinosaur specimens available to view to the paying public by genetically splicing prehistoric DNA. To test out his park and prove to investors it is safe and real, he invites two paleontologists, Alan Grant and Ellie Sattler, his two grandchildren, Tim and Lex, and a mathematician, Ian Malcolm. While the guests are on a tour of the dinosaurs, a greedy self, obsessed computer programmer named Dennis Nedry shuts the security and power off using a trap door he built into his computer code, in order to steal valuable embryos of the dinosaurs in the park. While trying to flee from the park to deliver the embryos to a competing genetics company, Nedry comes across a few dilophosaurs, who have escaped, because along with security, the electric fences (to harbor the animals) has been shut off. The dilophosaurs leisurely kill Nedry by first spitting him in the eye with poisonous spit to make him blind, and th en devouring him. Meanwhile, the guests are attacked by an escaped tyrannosaur. Throughout the last half of the book, Hammond and his assistants try to re-establish electric power, while Grant and Hammond’s two grandchildren fight and outsmart dinosaurs to make it back to the main headquarters. In the end, Hammond dies from a dinosaur attack, along with seven other island visitors. His employees and guests are taken in to Costa Rican custody. A herd of velociraptors escapes from the island and the Costa Rican government kills the remaining dinosaurs.   Ã‚  Ã‚  Ã‚  Ã‚  Alan Grant is a very important character for the story. He is a paleontologist that shows three strong good qualities during his journey back to the control room., which are that he is a problem solver, an intelligent person and caring individual. Grant is in his mid-forties. He is an outdoor oriented person, wearing tennis shoes and jeans, even when teaching at universities. One of his qualities is that he is a problem solver.

Great Gatsby Essay -- essays research papers

F. Scott Fitzgerald’s novel The Great Gatsby is about a man named Gatsby, in love with a woman, Daisy, who is married to Tom Buchannan. He dreams that one day he and Daisy will get together. Gatsby has worked hard to become the man that he believes will impress Daisy. Even though he has an extravagant house, lots of money, and wild parties, he is without the one person he wants, Daisy. Even befriending Nick deals with Gatsby getting Daisy, because Daisy is Nick’s cousin. In a meeting arranged by Nick and Gatsby, Daisy is invited over for tea and she sees Gatsby. It seems as if time is suspended for a moment, as they look at each other both thinking something. Then Gatsby tips over Nick’s clock, symbolizing that he is running out of time to try to capture what he and Daisy once lost. Through the lonely and careless characters of: Jordan Baker Jay Gatsby, Myrtle, and G. Wilson, Fitzgerald is able to illustrate the lack of spirituality in this novel.   Ã‚  Ã‚  Ã‚  Ã‚  The main place in The Great Gatsby that shows the lack of spirituality is the Valley of Ashes, where Myrtle and her husband, George Wilson live. It is a bleak, desolate valley including only one building, a car garage. One day while driving around Tom and Nick stop off at the valley to see Myrtle, Tom’s mistress. Nick describes this valley as being: â€Å"about half way between West Egg and New York... a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens† (27). The co...

Winning the Fight against Super Bugs

The term ‘antibiotics’ refers to substances that kill bacteria or prevent their growth. Antibiotics are natural substances that are released by bacteria and fungi into their environment to fight other organisms. The use of antibiotics by organisms therefore represents chemical warfare on a microscopic scale. The activity of antibiotics was discovered by Sir Alexander Fleming in 1928 when he observed that colonies of the bacterium Staphylococcus aureus could be destroyed by the mould Penicillium notatum.The significance of the discovery was however not realized at that time, and it was only in the 1940s when Howard Florey and Ernst Chain isolated the active ingredient and developed the substance in its powdery form, that it was realized that penicillin and other antibiotics could be used as very effective medicines to kill certain types of disease-causing bacteria within the human body. Bacterial infections can be fatal, especially for young children and babies who do not have adequate immunity.Labeled as the ‘wonder drug,’ the use of antibiotics to combat bacterial infections resulted in a significant decrease in the deaths due infectious diseases such as tuberculosis and pneumonia. Antibiotics are not only used to used to treat human ailments but also bacterial infections in plants and animals. After having been effectively used for almost half a century, a new challenge loomed up in front of humankind in the form of bacteria that turned resistant to antibiotics. These bacteria are known as the ‘superbugs’. Natural antibiotics have probably existed as long as microorganisms have.Certain types of bacteria have therefore undergone adaptation and mutation to overcome the action of antibiotics. These bacteria have learnt to deal with practically all types of antibiotics that are available. They pose a serious problem in the form of diseases that cannot be treated with any medicines. As antibiotics treatment of bacterial infec tions continues, the number and variety of super bugs are bound to increase. It could eventually come to a pass when bacterial infections become as fatal as they were in the days before the discovery of antibiotics.This could lead to a depicted scenario in which the very existence of humankind could be threatened. There is, however, good news. A research led by Dr Adrian Lloyd of the University of Warwick’s Department of Biological Sciences has succeeded in unraveling how the super bug Streptococcus pneumoniae develops its penicillin immunity (University of Warwick, 2008). This finding opens up many new avenues of disrupting the process of development of resistance to antibiotics by the Streptococcus pneumoniae specifically and other super bugs in general.This could enable scientists to restore penicillin as a weapon against these bacteria, as well as restore the efficacy of other types of antibiotics against their respective bacteria. Essentially the study found that a prote in called the MurM was at the root of the development of resistance to antibiotics by the bacteria. Very simply put, Penicillin normally kills off the S. pneumoniae by inhibiting the formation of Peptidoglycan an essential component of the bacterial cell wall which protects the otherwise fragile bacterial cell.When Peptidoglycan is not produced, the protective cell wall of the bacteria is not formed leading to the death of the organism. It had been observed that the protein MurM was linked to changes in the chemical makeup of the Peptidoglycan that was found in penicillin-resistant Streptococcus pneumoniae. The protein MurM has been found to lead to the formation of particular structures known as the ‘dipeptide bridges’ in the peptidoglycan resulting in the formation of a bacterial cell wall that is resistant to penicillin.â€Å"The Warwick team were able to replicate the activity of MurM in a test tube, allowing them to define the chemistry of the MurM reaction in det ail and understand every key step of how Streptococcus pneumoniae deploys MurM to gain this resistance. † (University of Warwick, 2008). This will enable the Warwick team and any other pharmaceutical researchers to zero in on MurM reaction in the Streptococcus pneumoniae and develop drugs to disrupt the process of development of resistance to penicillin.The result could be designer penicillin antibiotics to be deployed effectively against penicillin resistant Streptococcus pneumoniae. Since the same mechanism works in the development of resistance to antibiotics in other bacteria such as MRSA, the findings of the Warwick University research could open up more fronts in the fight against antibiotic resistant bacteria. Moreover, the researchers have been able to readily reproduce every stage of formation of the peptidoglycan required by the Streptococcus pneumoniae to build up its penicillin-resistant cell wall.This provides pharmaceutical companies different levels at which to attack the process of development of antibiotic resistance that could lead to the invention of an array of modified penicillin for penicillin resistant Streptococcus pneumoniae. The significance of the new findings can be gauged from the fact that Streptococcus pneumonia causes 5 million fatalities worldwide in children. In the United States, it is the cause of infection in 1 million elderly out of which 7% end in fatalities.In every day life the finding can be related to arming a conventional missile with a nuclear warhead. The enemy in this case are the bacteria, and the war is not for the annihilation for the survival of humanity. References -01 University of Warwick (2008, March 15). How Antibiotic Resistant Bugs Became Resistant To Penicillin, And How Penicillin Could Work Again. ScienceDaily. Retrieved January 1, 2003, from http://www. sciencedaily. com ¬ /releases/2008/03/080312100041. htm

Nursing Research Problem Essay

Infections are a common cause of both morbidity and mortality in premature infants; examples of infections include necrotizing enterocolitis (NEC) and sepsis (infection of the bloodstream). Infections in premature infants result in prolonged ventilation, prolonged hospitalization, and higher medical costs, and can cause neurodevelopment impairment (Manzoni et al., 2009). The use of high-potency antibiotics can lead to resistant strains of bacteria and potentially damage the infant’s liver and/or kidney function. Within the past decade, research has turned from finding treatments to finding methods to reduce infections. Breastfeeding and human milk has been well supported through research to provide immunity and positive outcomes for preterm and full-term infants. Breastfeeding and human milk provides nutritional, gastrointestinal, immunological, developmental, and psychological benefits to preterm infants and plays an important role on their long-term health and development (Callen & Pinelli, 2005). The components of breastmilk that support immunity include lactoferrin, lysozymes, interferon, and sIgA antibody (Callen & Pinelli, 2005). Specifically, lactoferrin (LF) is an iron-binding glycoprotein found not only in breastmilk, but also in saliva, tears, and other bodily secretions; LF has biological functions which include immunomodulatory, antimicrobial, and antioxidant effects, and inhibits growth of pathogenic bacteria, fungi, and viruses (Yen et al., 2009). The described functions of LF support the protective role in immunity. The purpose of this investigation is to determine the effects of oral lactoferrin supplementation on reducing infections in preterm infants. Nature of Problem and Importance to Nursing Practice A nosocomial infection is described as an infection that is acquired after 48 hours of hospital admission (Rodriguez et al., 2010). In neonates,  a late-onset infection is defined as an infection obtained after the perinatal period (Manzoni et al., 2009). Nosocomial infections include infections of the gastrointestinal tract (necrotizing enterocolitis, NEC), blood stream (sepsis), and lung (pneumonia). The effects of an infection in a preterm infant can lead to â€Å"poor growth, adverse long-term neurological sequelae, increased length of hospital stay, and a substantial cost to families, hospitals, and society† (Rodriguez et al., 2010, p. 207). The risk of nosocomial infections increases with the decreasing birth weight and gestational age, and roughly 21% of very low birth-weight (VLBW) infants will encounter a late-onset infection (Stoll et al., 2002). The most common gastrointestinal infection in premature infants is NEC, affecting 2.6% to 28% of VLBW infants (Lin et al., 2005). NEC is widely considered as a multifactorial disease, with no specific pathogenesis; three major factors have been proposed: the presence of a pathogenic organism, the challenge of enteral feeding, and altered enteric mucosa integrity (Lin et al., 2005). NEC is â€Å"characterized by necrotizing injury to the intestine that requires antibiotic treatment and, in severe cases, surgical intervention† (Brooks et al., 2006, p. 347). Reduction of infections in preterm infants is of high priority and active research is being performed to find safe preventative measures, improve patient outcomes, and decrease hospital length of stay. Lactoferrin is an iron-binding protein found in mammalian milk and is important in innate immune host defenses (Manzoni et al., 2009). Partial digestion of LF in the stomach produces peptides called â€Å"lactoferricin† that contain more potent antimicrobial activity (Yen et al., 2009). Human colostrum contains more LF than breastmilk, saliva, tears, or other mucosa linings in the body. Studies have been performed to determine bovine or porcine LF effect on prevention of infection in mice and rat pups; conclusions showed a reduction in â€Å"the frequency of bacterial infections in the GI tract while promoting the growth of Lactobacillus and Bifidobacteria species, which are generally believed to be beneficial to the host† (Yen et al., 2009, p. 591). Bovine, porcine, and human LF molecules are similar, and bovine and porcine LF has been reported to show higher antimicrobial activity compared to human LF (King et al., 2007). In 2001, the US Food and Drug Administration declared bovine lactoferrin generally recognized as safe  (CFSAN, 2001). Bovine or human LF can be given as a formula additive, breastmilk additive, or given to patients by swabbing of the mouth, either actively feeding or with nil per os (NPO) statuses. Research studies have now been performed on the effects of bovine or porcine LF on prevention of infections in VLBW and preterm infants, and LF shows to be a promising agent of prevention. Evidence-based Practice Question Evidence-based practice (EBP) is defined as â€Å"a practice that involves clinical decision-making based on the best available evidence, with an emphasis on evidence from disciplined research† (Polit & Beck, 2008, p. 753). Nursing practices are changing in the NICU to include swabbing of the infants mouth with colostrum every six hours to assist in prevention of infection and improve feeding tolerance. The following question is developed to determine the outcomes of infection prevention by LF in preterm infants: Does the supplementation of LF decrease the occurrence of nosocomial infections in preterm infants? Conceptual/Theoretical Framework The studies reviewed did not mention a conceptual or theoretical framework pertaining to the relationship of the subjects investigated. A conceptual model of nursing, Levine’s Conservation Model, can be utilized in applying the methods investigated to provide care and prevention of infection in preterm infants. Levine’s Conservation Model is focused in promoting adaptation and maintaining wholeness using the principles of conservation (â€Å"Current Nursing,† 2010). The model guides the nurse to focus on the influences and responses at the organismic level and accomplish the goals of the model through the conservation of energy, structure, and personal, and social integrity (â€Å"Current Nursing,† 2010). Conservation of energy in preterm infants is necessary for appropriate growth, and is achieved by adequate rest and nutrition; fighting an infection in preterm infants results in NPO status and irritability, thus expending energy. The conservation of structural integrity means to prevent physical breakdown and  promote healing, and is the consequence of an effective immune system (â€Å"Current Nursing,† 2010). The technique of LF supplementation and its potential preventative outcome on infection helps the patient conserve energy and structural integrity. Variables and Findings Manzoni et al. (2009) performed a prospective, multicenter, double-blind, placebo-controlled, randomized trial examining whether oral supplementation with bovine LF alone or in combination with Lactobacillus rhamnosus GG (LGG) reduces late-onset sepsis in 472 VLBW infants. The independent variable of this study is the supplementation of bovine LF or LGG and the dependent variable is the occurrence of infections in VLBW infants. The study randomly allocated infants into three groups; groups consisted of a control group (n = 168, infants supplemented with a placebo) and an experimental group (n = 153, infants given bovine LF alone and n = 151, infants given bovine LF with LGG). The main outcome measured the first episode of late-onset sepsis (sepsis occurring after 72 hours of birth); all tests were two-tailed, and P < .05 was considered statistically significant (Manzoni et al., 2009). When stratifying for birth weight, Manzoni et al. (2009) noted a significant decrease in late-onset sepsis in extremely low birth-weight (ELBW, birth-weight < 1000g) infants (P = .002 for bovine LF v. control and P = .002 for bovine LF plus LGG v. control) whereas it was not significant in infants weighing 1001 to 1500 g (P = .34 for bovine LF v. control and P = .07 in bovine LF plus LGG v. control). Overall, the results showed a significant decrease in the occurrence of infection in VLBW infants in the experimental groups versus the control group (P = .002 for bovine LF v. control and P < .001for bovine LF plus LGG v. control) (Manzoni et al., 2010). A double-blind, placebo-controlled pilot study examined the impact of bovine LF supplementation to bottle-fed infants (King et al., 2006). The participants included 52 infants between the age of 0-4 weeks of age, ≠¥34 weeks of gestational age, and ≠¥2000 g, and who were strictly bottle-fed. The infants were randomized in a double-blind fashion; the control group  received a small dose of bovine LF and the experimental group received a higher dose of bovine LF (King et al., 2006). The independent variable is the supplementation of the higher dose of bovine LF and the dependent variable is the impacts observed in the first year of life. The outcomes measured included diarrhea, upper respiratory infection (URI), acute otitis media (AOM), and lower respiratory tract infection (LRTI). The infants were examined six times throughout the year on the measured outcomes. The results showed a significant decrease in the occurrence of LRTIs in the experimental group than in the control group (P < 0.05) (King et al., 2006). Even though this study did not include preterm infants < 34 weeks, the effects of bovine LF are still apparent in the protection against infection. Yen et al. (2009) performed a study to examine the effects of porcine LF as a selective decontamination of the digestive tract (SDD) regimen in neonatal mice. Transgenic mice were generated to express porcine LF; the neonatal mice fed from the transgenic mice and were then challenged with pathogens to evaluate in vivo antimicrobial activity of porcine LF (Yen et al., 2009). The control group contained mice that were fed normal milk and the experimental group contained mice that were fed the porcine LF (Yen et al., 2009). The independent variable is the transgenic mice with porcine LF supplementation and the dependent variable is the antimicrobial activity observed. The outcome measures included the growth rate of the mice pups, the state of the intestinal tract mucosa, and the circulating cytokines (Yen et al., 2009). Yen et al. (2009) concluded that the experimental group of neonatal mice showed a significant reduction of severity of illness (P < .01), a significant inhibition of microbial survival in the intestinal tract (P < .01), and a significant decrease in the number of bacteria cultured (P < .05) than in the control group. The authors proposed that porcine LF is an ideal natural SDD regimen for the prevention of nosocomial infections in critically ill patients (Yen et al., 2009). Conclusion Research has proven the high incidence of a nosocomial infection and its adverse outcomes in a preterm infant. The efforts of research have changed  to finding a method to reduce or prevent nosocomial infections in preterm infants. Human colostrum is best in supplying the infant with LF to fight infection, but other methods of supplying LF are being studied. Research has recently proven that the supplementation of bovine LF has decreased the occurrence of infections in VLBW and preterm infants. Future research should include a larger, neonatal population specifically targeting VLBW and/or ELBW infants and the effect of LF supplementation on prevention of NEC. Further studies are needed to determine the dosing, duration, and type of LF (bovine, porcine, or human) that will be most effective in the prevention of infection in preterm infants without causing adverse effects or intolerance (Venkatesh & Abrams, 2010). References Brooks, H. J. L., McConnell, M. A., Corbett, J., Buchan, G. S., Fitzpatrick, C. E., & Broadbent, R. S. (2006). Potential prophylactic value of bovine colostrum in necrotizing enterocolitis in neonates: an in vitro study on bacterial attachment, antibody levels, and cytokine production. FEMS Immunology and Medical Microbiology, 48, 347-354. doi:10.1111/j.1574-695X.2006.00151.x Callen, J. & Pinelli, J. (2005). A review of the literature examining the benefits and challenges, incidence and duration, and barriers to breastfeeding in preterm infants. Advances in Neonatal Care, 5(2), 72-88. doi:10.1016/j.adnc.2004.12.003 Current Nursing. (2010). Levine’s four conservation principles. Retrieved on September 23, 2010 from http://currentnursing.com/nursing_theory/Levine_four_conservation_princples.html King, J. C., Cummings, G. E., Guo, N., Trivedi, L, Readmond, B. X., Keane, V., †¦ de Waard, R. (2007). A double-blind, placebo-controlled, pilot study of bovine lactoferrin supplementation in bottle-fed infants. Journal of Pediatric Gastroenterology and Nutrition, 44(2), 245-251. Lin, H., Su, B., Chen, A., Lin, T., Tsai, C., Yeh, T., & Oh, W. (2005). Oral probiotics reduce the incidence and severity of necrotizing enterocolitis in very low birth weight infants. Pediatrics, 115 (1), 1-4. doi:10.1542/peds.2004-1463 Manzoni, P., Rinaldi, M., Cattani, S., Pugni, L., Romeo, M. G., Messner, H., †¦ Farina, D. (2009). Bovine lactoferrin supplementation for prevention of late-onset sepsis in very low birth-weight neonates. The Journal of the American Medical Association, 302(13), 1421-1428. Retrieved on September 4, 2010 from http://jama.ama-assn.org/cgi/content/full/302/13/1421 Polit, D. E., & Beck, C. T. (2008). Nursing research generating and assessing evidence for nursing practice (8th ed.). Philadelphia: Lippincott Williams & Wilkins. Rodriguez, N. A., Meier, P. P., Groer, M. W., Zeller, J. M., Engstrom, J. L., & Fogg, L. (2010). A pilot study to determine the safety and feasibility of oropharyngeal administration of own mother’s colostrum to extremely low-birth-weight infants. Advances in Neonatal Care, 10(4), 206-212. Stoll, B. J., Hansen, N., Fanaroff, A. A., Wright, L. L., Carlo, W. A., Ehrenkranz, R. A., †¦ Poole, W. K. (2002). Late-onset sepsis in very low birth weight neonates: the experience of the NICHD neonatal research network. Pediatrics, 110(2), 285-291. Retrieved September 9, 2010 from http://pediatrics.aappublications.org/cgi/content/full/110/2/285 US Food and Drug Administration, CFSAN/Office of Food Additive Safety. (2001). Agency response letter: GRAS notice (No. GRN 000077). Retrieved on September 23, 2010 from http://www.fda.gov/Food/FoodIngredientsPackaging/GenerallyRecognizedAsSafeGRAs/GRASListings/ucm154188.htm Venkatesh, M. P., & Abrams, S. A. (2010). Oral lactoferrin for the prevention of sepsis and necrotizing enterocolitis in preterm infants. Cochrane Database of Systematic Reviews, Art. No.: CD007137 (5). doi:10.1002/14651858.CD007137.pub2 Yen, C., Lin, C., Chong, K., Tsai, T., Shen, C., Lin, M., †¦ Chen, C. (2009). Lactoferrin as a natural regimen for selective decontamination of the digestive tract: recombinant porcine lactoferrin expressed in the milk of transgenic mice protects neonates from pathogenic challenge in the gastrointestinal tract. The Journal of Infectious Diseases, 199, 590-598. doi:10.1086/596212