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We are entering an age where women are gaining more ground...

We are entering an age where women are gaining more ground in our power and respect in the work force, society, and over own bodies. A person’s body belongs to themselves and no law juristic what they do with it. Abortion should be left up to the decision of the women who carries the fetus. Keeping abortion legal provides women a safer way for removing the fetus from her womb. Illegalizing abortion does not end the mean of abortion: it means the end of safer abortions. Prostitution is illegal, yet many people still silicate it. Stealing is illegal, yet there are a handful of people who steal. Laws mean nothing to a person is in a desperate need to obtain something in their lives or get rid of something. Illegal abortions can result in†¦show more content†¦What if the parent was raped and having the child may be traumatic. With the advancements in medical technology, doctors can detect earlier signs birth defects with fetal screening. Would it be fair for the child th at you allowed them to suffer if health conditions are such that it would affect their quality of life or leave them in a great deal of pain? I find that to be selfish. Denying women control over their own bodies is prejudiced and creates significant social problems. Women to this day are fighting to win political and economic equality. How can we say we accomplished anything when we do not have a say in our reproduction rights? To be able to choose a safe, legal abortion makes many other options possible. Illegalizing abortion is counterproductive in women’s fight for social equality. The issue of abortion is based on moral opinions rather than social, economic, and political facts. Morals can only go so long before they become contradicting. One cannot be opposed to abortion, yet support a war or the death penalty. Abortion should be looked through the person’s eyes of who is carrying the fetus. Some women and girls are not ready to be mothers. Some women and girls are not meant to be mothers. At the end of the day, abortion is not harming anyone. Some one right now is receiving an abortion in a legal, safe clinic, and the world is still revolving. Choice means freedom; the control over one’s life. No manShow MoreRelatedAbortion : Abortion And Abortion998 Words   |  4 PagesAbortion Abortion is defined in several ways all of which stop a pregnancy. There are different ways of abortion, which are spontaneous abortion, surgical abortion, and medical abortion. Abortion has been arguable topic for decades. One can neither believe abortion to be good nor bad. The idea of individuality and human life is not quite the same. Idea of human life has come from conception; simultaneously on the other hand, fertilizer eggs used for in vitro fertilization are also human lives butRead MoreAbortion : Abortion And Abortion Essay921 Words   |  4 PagesPaper: Abortion Laws The topic of abortion is a widely debated and very heated topic in Texas. The Republican party’s platform supports family values and are completely against abortion under any circumstances, including abortifacients. The Democrat party’s platform supports the rights for women to make choices about their own bodies. They support abortifacients and a person’s right to have an abortion. There is also a large percentage of those that are in the middle in that they believe abortion shouldRead MoreAbortion, The, And Abortion998 Words   |  4 PagesIn the United States there are more than a billion abortions performed each year. Since the court case Roe vs Wade in 1973 more than 56 million babies have been murdered in the United States before they had the chance to take their first breath (Snyder, Michael). These statics along with many more show the huge injustice that is happening in the country I call home. Abortion is defined as the removal of an embryo or fetus from the uterus in order to end a pregnancy. It can include any of variousRead MoreAbortion : Abortion And Anti Abortion1624 Words   |  7 Pagesa very large controversy between the ideas about abortion and anti-abortion. Different religious views, beliefs, peoples many different customs and even people of different cultures all have their own preferences and ideas on the take of this political issue. Views against abortion can lead to as much of an impact as a violent/non violent riots outside of an abortion clinics, to something as simple article in the newspaper. The belief on abortion that leads to a lot of the controversy is that inRead MoreAbortion, The, And Abortion Essay1656 Words   |  7 Pages An abortion is when the pregnancy of a women is ended; it is called sometimes Termination of pregnancy. There are two types of abortion. The first type is the spontaneous abortion; it occurs within the first two months. What causes it is frequently unknown yet is probably the results of intra-uterine contamination, or limited attachment in the building unborn child to the interior coating walls in the womb (uterus). Such conditions this unborn child, if the idea advances further, mayRead MoreAbortion, The, And Abortion953 Words   |  4 Pagesdebates that is constantly talked about is abortion. When it comes to abortion, the laws vary depending on the state you live in. Whether people support or are against abortion, few actually know about the abortion process. Have you ever heard of suction aspiration or prostaglandin chemical abortion? Those are two of the various methods that are performed in the different trimesters of pregnancy. According to writer Steven Ertelt of Li feNews.com, Oklahoma’s abortion laws are restrictive compared to otherRead MoreAbortion : Abortion And Abortion1930 Words   |  8 PagesAbortion has been around for quite some time. Laws have been set allowing it and banning it during different periods of time. The procedures that can be done are all very different. There is a medical abortion involving drugs and there are surgical abortion involving a more invasive procedure. There are also different points of view on it. There are those who fully support the termination of a pregnancy and those who are completely against it. There are many factors to consider and very differentRead MoreAbortion And Abortion2038 Words   |  9 PagesMostly seen as a religious issue, abortions are anything but that. Biology and science are the only deciding factors when it comes down to it. Science is the only thing that can prove whether an unborn child is living; no religion can do that. Through modern science and technology, it has been proven and well documented that human life does in fact begin at conception. The scientific evidence also contradicted the court ruling in the Roe v. Wade case, where it was stated that the Court could notRead MoreAbortion : The Fight For Abortion1543 Words   |  7 PagesAlthough abortion was decriminalized in 1973, the fight for abortion rights did not end with Roe v. Wade. Just in the past three years, there have been systematic restrictions on abortion rights sweeping the country sate by state. In 2013, 22 states enacted 70 antiabortion measures, including pre-viability abortion bans, unnecessary doctor and clinic procedures, limits on medicated abortion, and bans on insurance coverage of abortion In 2011, 92 abortion restrictions were enacted, an in 2012, thatRead MoreAbortion : The Issue Of Abortion1212 Words   |  5 PagesThe topic of abortion has been an ongoing debate for many years. According to ProChoice.org, abortion was legal in in the days of the early settlers . At the time that the constitution was adopted abortions were legal. Abortions were openly advertised and performed before the first fetal movement (13-16 weeks from the start of a women’s last period). The concern for abortion started in the late 1800’s when immigrants were coming into the country in large numbers and the fear was that they would produce

Project Outline and Topic Presentation Entrepreneurship

Question: Discuss about the Project Outline and Topic Presentation Entrepreneurship. Answer: Introduction Entrepreneurship is an act of putting together available resource to set up a business or business and managing financial risks associated with the started business with an aim or hope of making profit. In Australia, a country with a population of over 23.9 million people and gross domestic product (GDP) of $1.1 trillion according to the data kept at 2017 index of economic freedom is composed of a free market with impressive economy that has resisted economic recessions for the last 25 years facilitating strong entrepreneurial development. (Groot, Nijkamp, Stough, 2004) However, a report titled Boosting High-Impact Entrepreneurship in Australia; Commissioned by Australias Chief scientist indicated that Australia has not yet introduced entrepreneurship education in formative schools to inculcate the culture of entrepreneurship among the young generation like other developed economies United Kingdom and United States. (Bakhtiari, n.d.) Entrepreneurship has played key role in Australian economy by creating jobs which in turn has empowered people to have strong purchasing power a key ingredient in any financially healthy economy. In the year 2006 through 2011 starts up in Australia which is basically the product of entrepreneurship added 1.44 million of full time jobs to the economy whereas the rest of the other firms lost 400,000 of full time jobs. This clearly demonstrates how important entrepreneurship is to Australian economy. (Bakhtiari, n.d.) It is therefore imperative study the impact entrepreneurship has on the Australian economic development in a wider scope and detect any new change/impact that the entrepreneurship could be having on the Australian economy. (Therin, 2014) Statement of the problem To examine the role of Entrepreneurship in economic development in Australia Research aims and objectives The aim of this project is to examine to what role entrepreneurship plays in the economic development of Australia. The following objective will help us achieve our aims. To explore in what economic impact does new products created by entrepreneurs has on the Australian Economy. To explore the economic impact does job opportunities created by entrepreneurs has on the Australian economy. Methodology The research will utilize the following methodology in order to achieve it aims; Literature review Relevant information will be obtained from credible sources such as academic journals on information such employment opportunities crated by the entrepreneurs in Australia and the effects it has on the country economy. The research will also explore information available through this medium on how entrepreneurship in Australia has help with distribution of money in the economy. Surveys interviews will be conducted to relevant personnel in finance ministry in the Australian government to give views on how entrepreneurship has affected the countrys economic development. Questionnaires will also be used to specific selected entrepreneurs to give their views sales they make, new products they have invented and employment opportunities they have created. Observation important data such as graphs and charts from relevant Australian authorities will be observed to deduce information will help meet this research aim and objectives. Both qualitative and quantitative types of methodology will be used. The qualitative methodology will used in analyzing opinions obtained from entrepreneurs and key personnel from the government relevant departments on important questions of the research such as views on impact of employment opportunities created by the entrepreneurs In Australia. Quantitative analysis will make use of the data obtained on various aspects of the research such as number of job opportunities realized by the entrepreneurs in Australia on various modes such as graphical representation. This study will be exploratory as it seeks to understand and unravel the various relationships between entrepreneurship and economic development in Australia. This will include exploring relationships such as creation of new job employment by the entrepreneurship in Australia and the populations purchasing power. References Bakhtiari, S. Entrepreneurship Dynamics in Australia: Lessons from Micro-Data. SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.2940093 Groot, H., Nijkamp, P., Stough, R. (2004). Entrepreneurship and regional economic development. Cheltenham: Edward Elgar. SMEs, entrepreneurship and innovation. (2010). Paris. Therin, F. (2014). Handbook of research on techno-entrepreneurship. Edward Elgar.

The Many Problems of Cell Phones Essay Example

The Many Problems of Cell Phones Essay Ahmad Albawaneh Mr. Lancaster Period: 4th Date: 3/2/15 We will write a custom essay sample on The Many Problems of Cell Phones specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Many Problems of Cell Phones specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Many Problems of Cell Phones specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Effect of Cell phones Accidents involving drivers distracted by their cell phones are increasing and texting while driving is considered to be one of the biggest hazards on the road. With the technology getting more advanced more accidents would occur specially with teenagers. Except for emergencies, cell phones should be ban for causing cancer, distracting people leading to accident, and making them less intelligence. Using cell phones causes cancer because of electromagnetic radiation in the microwave range. â€Å"Correlation would show that people who carry lighters tend to develop cancer, correlations is what led people to ask if cell phones. Radiation might cause brain cancer†(Cancer Causing Technology web). Experiments have been made by doctors that indicate hazard and health effects by cell phones. Epidemiological studies conclude that exposer to RF fields is couldlead to an increase cancer. The human body could absorb radio radiation from cell phones. Those microwaves radiation could heat up and affect the surface of the head causing the temperature to increase the exposure of the head to the sun. The brain’s blood would flow faster and cause brain cancer. Cell phones could leak of albumin into the brain which goes throw the brain’s blood and causes brain cancer. â€Å"Crow previously had breast Cancer, her doctor think that radiation causes brain cancer.† (Cance r Causing Technology Web). Many experiment had been made by many countries around the world to discover what is the cost of humans paying through using cell phones, scientist believe that cell phones cause cancer through microwaves radiation that could let the temperature rise, when the phone touches the head the brain’s temperature would increase and cause the blood to flow faster and cause cancer. Using cell phones causes brain cancer and other disease that the scientist still trying to discover. Brain canc

Retire With Pay

Retire With Pay Fill your retirement years with golden opportunities. Freelance writing opportunities, that is. Apply what you learned from your past career field (or fields) advertising, graphic design, technology, education, health, etc.- to your advantage. As a retiree you are in a great position to not only write on the technical aspects of your previous job, but on your workplace experiences those insights you gained into personalities and office politics, for instance, as well as those skills or capabilities you picked up, multitasking, leadership, organization, photography, social-networking savvy, etc.  Ã‚   If you had your own business, share your secrets for success. How did you get started? Was the business a family affair? What marketing strategies did you use? If you were in a specialized trade, carpentry, electrician, master plumber, etc., write about some of the tools of the trade. Did you have any special licenses or certifications? Were you a licensed, certified animal control worker, for example? If you were, you most likely have enough on-the-job training to write about animal behavior and training. Take advantage of fellow retirees’ former careers. If you have a solid relationship with the former chief executive officer of an environmental waste company, ask him how his company went about obtaining government contracts or restoring contaminated sites.  Ã‚  Ã‚  Ã‚  Ã‚   One way to uncover good workplace technical, experience, and skill, topics is to ask yourself what it is that you would like to have known when you started your career or what you would have done better had you been in a position of authority.   Writing about your past career is not the only way to cash in, however. Consider copywriting/editing for said former workplace; who better than a former employee already familiar with the business, to edit those company newsletters, annual reports, marketing brochures and other company publications? Call your former boss and ask if he needs someone to pick up some of those jobs. I have a friend who, after retiring from his job as Site Safety Officer for an environmental company, continued to write manuals for them for on-site safety procedures. Likewise, if you were in business for yourself you can offer your services as a copywriter for other small business owners. Small businesses typically don’t have time to write a daily or weekly blog, and if a small business has a newsletter, it may also need someone knowledgeable to put together a professional piece.    A word of caution: If you are writing about the technical aspects of a previous career, you must be careful to stay within ethical boundaries of what is or isn’t permissible for you to write about. Also, if you’ve been away from your former career for a while, you may need to sharpen up your technical knowledge. It is doubtful that you would want to write an article on Five Easy Steps to Mastering Shorthand. Okay, that’s an exaggeration. But you get the point.    The same basic rules apply to writing about your past career as with any other kind of freelance writing. Mainly, you must be able to provide short feature articles covering specialized topics in your area or areas of expertise and be able to communicate that expertise to a specific audience. You also need to possess adequate marketing skills to discern a particular magazine’s exact needs. You don’t have to have a degree for the field you were in. Your on-the-job experiences are what are important.   The market for your articles in this category are wide open. You can submit to any number of consumer magazines (business, finance, health and fitness, inflight, retirement, etc.) and trade magazines (marketing and PR, electronics, energy, government, etc.) So sharpen up that pencil and get busy. Your retirement years can be your best years ever. Entrepreneur Magazine entrepreneur.com Pays $1 a word Horizon Edition Magazine alaskaairlinesmagazine.com/horizonedition/guidelines/contributor Pay starts at $450 for features; $100 for short pieces. E The Environmental Magazine emagazine.com/writers-guidelines Pays 30 cents a word.

The Handwritten Note

The Handwritten Note The Handwritten Note The Handwritten Note By Maeve Maddox As public school districts drop instruction in cursive handwriting, and young bloggers reflect with amazement that â€Å"there was a time where [sic] just about everything was handwritten,† it’s easy to believe that no one under the age of 105 would dream of sending a handwritten note to a friend, colleague, or client. Don’t you believe it. Far from belonging to the analog past, the handwritten note has found a place in the high-tech world of business. Forbes, the Huffington Post, and The Wall Street Journal, as well as lesser publications and business sites, feature articles on the value of the handwritten note. In a time when people are deluged with emails and junk mail, the handwritten note stands out like a raven in the snow. In the business world, standing out is good. Business consultants and CEOs don’t simply recommend the use of handwritten notes to prospective clients; some require it. In an article at Forbes, Jessica Kleiman mentions a colleague who requires his sales staff to turn in photocopies of the thank-you notes that they send during the week; he wants to know they aren’t relying on email alone. She also cites a magazine editor who won’t hire a job applicant who doesn’t send â€Å"a real note† following the interview, â€Å"no matter how impressive they were in person.† Handwritten notes are not only good business, but good human relations, little candles shining in a naughty world. In an increasingly impersonal world in which telephones are answered by robots, and the mail brings piles of glossy junk, a handwritten note says, â€Å"Hello, I know you’re there; I like and respect you enough to take some time to let you know that you matter.† John Coleman says that part of what makes a handwritten note so valuable is that it costs more than digital communication: [Unlike email] handwritten notes are unusual. They take minutes (or hours) to draft, each word carefully chosen with no â€Å"undo† or â€Å"autocorrect† to fall back on. Drafting one involves selecting stationery, paying for stamps, and visiting a mailbox. They indicate investment, and that very costliness indicates value. If, as the U.S. Postal Service notes, we only receive a handwritten letter once every two months, each of those letters likely means more to us than the â€Å"cheaper† communication we receive each day. –Harvard Business Review Sometimes people are so startled to receive a handwritten note they send a thank-you note in reply. The occasion of a handwritten note can even be newsworthy: [John F. McKeon, a New Jersey assemblyman,] was surprised to receive a handwritten note from Mr. Christie, telling him that he had heard the comments, and that he didn’t like them. [President Obama] has sent a handwritten note to one art historian apologizing for his â€Å"off-the-cuff remarks,† which he said were intended as a commentary on the market, not the value of art history. No doubt about it–handwritten notes get attention. Next time you’re in the office supply store replenishing your toner, you might want to add some quality notepaper and a nice pen to your order. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†7 Patterns of Sentence StructureGrammatical Case in English

Heart attack Research Paper Example | Topics and Well Written Essays - 500 words

Heart attack - Research Paper Example that reduce or block the flow of the blood to the heart muscles thus not only decreasing the supply of the blood and oxygen to the heart but also making the muscles to exert more pressure or force for the blood flow. The blockage in the artery damage heart muscles so that it is not able to function normally and lead to malfunctioning of heart or heart attack. If the blockage is not removed fast, it could be fatal and may result in the death of the person (Antman, 2011). On the inside linings of the one or more coronary arteries, plaques or atheroma develop over a period of time, which narrow the arteries thus obstructing free flow of the requisite amount of blood to the heart muscles. High cholesterol are main causes of thickening of blood vessels. If not treated timely, the thickening of arteries could block the blood flow to heart. Many times, high blood pressure also becomes key causes of heart attack. ‘Initial treatment requires attention to any precipitating factors, such as hypertension, anemia, congestive heart failure (CHF), tachyarrhythmia and valve disease’ (Opie,p351). The other forms of treatment are medicine and surgery as follow: Angioplasty is first option to clear the blockage in the coronary arteries that supply blood to the heart. A stent is later used within vessel and prevents its closing up. It is a metallic mesh tube that expands artery walls when it is inserted within it (Pifarre & Scanlon, 2001). Complications in the treatment of heart attack occur when the patient has many diseases like diabetes, high blood pressure and kidney problems. These diseases help delay the treatment or complicate it. Acute diabetic patients tend to avoid operations as blood clotting is a delayed process which could cause complicity in heart operations. I chose this topic because heart is one of the vital organs of living beings. It pumps oxygen and blood throughout the body for life sustenance and serves as major indicator of health and wellbeing. It is

Scenario Essay Example | Topics and Well Written Essays - 1250 words

Scenario - Essay Example Symond’s case will be discussed. First, it will be discussed what the teleology and deontology are—followed by the definitions for assault, battery, false imprisonment, and negligence. The teleology of what occurred, or what was the end process, was abuse. The deontology of what occurred, or what was the duty of obligation—were principles that were violated. Assault is defined as a tort of violence against someone. Battery is defined as unlawful physical contact (Staunton & Chiarella, Pp. 25). False imprisonment is being held against one’s will. Negligence is failing to act upon one’s duty of care. III. Theory and Principle (300 words) Ms. Symond’s case is a classic case of elder abuse. According to Green (2003), â€Å"Despite growing concern about the problem, most countries have not passed specific elder abuse legislation† (Green, Pp.118). In theory, and in principle, there are so many things wrong with this situation that the list i s seemingly endless. Regarding the theory and principles to be set forth, there were so many things wrong with this scenario. The patient’s rights were violated in many ways, which is the main principle or theory that, based on a moral model, would have been inexcusable had this happened in real life in any type of care setting—whether it be in the home, in the hospital, or in a nursing home. Allison left no written directives with her organization. According to Breen et al. (2010), â€Å"In all instances†¦verbal instructions must be confirmed in writing within 24 hours or as soon as is practicable† (Breen & Plueckhahn, Pp.288). Using the moral model, one sees that the various ethical dilemmas that are involved in this entire schema which was set up to analyse. Of course, it is not practical that one nurse should have had to deal with a woman who was a bit unstable as Ms. Symond. However, that was no excuse to leave the woman’s home, leaving her basi cally helpless, while she (the new nurse, Allison) went to lunch and expected someone else (a neighbour) to take care of poor Ms. Symond. In any case, based upon the moral model, Ms. Symond was done an utter injustice. In principle, everyone who can be blamed for her negligence should be sued with every last stripe of the law that applies to her situation. She was a victim of elder abuse, and no one should have to weather such a horrible experience—as it stands (Skene, Pp. 123). IV. Torts (900 words) Regarding torts, first of all, the nurse named Allison should be charged with neglect due to her lack of duty of care on the part of Ruth, the patient. She should not have forced any kind of treatment on Ruth—even if she thought it was best for her to do a compression dressing. Instead, Allison should have followed Ruth’s directives or wishes unless she did not have the power of attorney. It was very careless of Allison to simply tell Ruth that she would leave her w alker out in the hallway till someone came back around lunchtime—a neighbour, no less—to check up on her. That nurse was so careless that she should be stripped of her licensure due to that foul-up. As a result, when trying to go to the bathroom, Ruth slipped and received a laceration—which is a deep cut—on her head. Not only this, but Ruth was also attended to by careless paramedics who didn’t transfer her over to the appropriate care unit until she was discovered some time later, not having been attended to yet. Both on the parts of Allison and the

Advertising Bias Essay Example for Free

Advertising Bias Essay Marketing and advertising companies are constantly playing on gender roles and stereotypes. Both men and women are portrayed in certain ways to help make products seem more attractive to the same or opposite sex. Men are pictured as lazy, dumb slobs while women are pictured as gentle, beautiful, sexual, and submissive. In children’s ads, boys are shown as rough and interested in action games while girls are more quiet and interested in dolls. Though these stereotypes are not always true, they are what Americans have come to accept about gender and society. Advertisements depend upon painting evocative pictures about these stereotypes in order to entice the consumer to buy the product. Many ads use a sloppy, idiotic, couch potato to appeal to women in products that are commonly used by women such as cooking items and cleaning products. By using the male stereotype, women tend to feel empowered or that they have the upper hand when the usually â€Å"dominant† male is depicted as inferior. While downplaying the male role has become more accepted as a show of politically correct sexism, it is still politically incorrect to do such to women. See more: My Writing Process Essay Some view this as an unfair double standard. Role reversal is often utilized in advertising with women as the focus of the ad. The most common use of stereotyping with women is ads is using them to promote or sell a product through sexual appeal. Whether to a male or female audience, women are portrayed as extremely beautiful and sexy and often in suggestive poses. It attracts men for the obvious reasons, and attracts other women because they aspire to be a certain way or have a certain beautiful quality or feature. Women are also advertised as gentle and submissive in contrast to males. Feminists are against these types of stereotyping because they believe it itemizes women. In society males and females are picked on for their underlying qualities. These qualities have become so widespread and commonplace, today they are considered stereotypes. Companies use these to attract buyers with the idea that they are somewhat better than the opposite sex in some way. The underlying nature in ads points out flaws of men and women and uses them to exploit certain behaviours or mannerisms that will help sell a product with its image.

Sanford and Son and The Chapelle Show :: comedy

Sanford and Son and The Chapelle Show   Ã‚  Ã‚  Ã‚  Ã‚   It was hilarious whenever Fred Sanford of the hit series Sanford and Son used to fake his heart attack saying that famous phrase, â€Å"I’m coming Elizabeth† or what about him telling Aunt Ester how ugly she was. No one took that type of comedy to the heart and it was intended to hurt no one. It was all for a laugh. Now in today’s time there are new shows on television such as The Chapelle Show, which is hosted and directed by the comedian Dave Chapelle. The object of this show seems to be how much fun he can make of a different race. Times have changed and so have peoples’ since of humor. People went from the laid-back type sitcoms such as Sanford and Son, The Three Stooges, and The Little Rascals, which are all types of shows that people can watch with their entire family, to shows even adults feel turned away from. Some examples include The Chapelle Show and In Living Color.   Ã‚  Ã‚  Ã‚  Ã‚  Fred Sanford never meant any harm by acting as if he did not understand Officer Hoppy’s (the white cop) way of explaining things. Officer Smitty (the black cop) would always have to translate it so that Fred was able to understand what was going on. In the episode â€Å"We’ve Been Robbed†, Fred is cleaning up the place and accidentally knocks over Lamonts’ (his partner in business and thirty-four year old son) porcelain and glass collection. Fred acts as if they had been robbed whenever his son gets home and he informs Lamont that the two robbers were white. (Ruben) This was probably overlooked by most of the viewers not thinking twice about it. People thought laughter was good and Fred Sanford made them laugh without using all of the cuss words he knew to do it.   Ã‚  Ã‚  Ã‚  Ã‚  These days, people think that cursing and making fun of people of other races is funny and that is just what The Chapelle Show does. The show comes on every Wednesday night at nine-thirty central time on comedy central with other discriminating shows such as South Park. South Park is a good example of racial discrimination because the only black character on there is a cook for a school. Boy that is one hell of a job. Chapelle tops them all though with skits such as The Racial Draft. In this skit he makes fun of every race there is.

Portrayed in film Essay

The sociological issue, to be researched is, the representation of the physically challenged in the mass media, concentrating on popular films. I’ve decided to use four main stereotypes, which are most common in the media. After reading into â€Å"Media and Mental illness† by The Glasgow Media Group, I became intrigued and started to reflect on the images portrayed. As I have a physical disability, I thought that I would have a better understanding of my research, and a good empathy for people who are being portrayed badly. After researching on the Internet, based on the research I developed my hypothesis: There will be no physically challenged people portrayed in â€Å"normal† roles, instead they will fit into one of the four stereotypes. Contexts and concepts The Broadcasting complaints Commission study showed that in television programmes 7% of persons were disabled. They showed that disabled people were mostly in broadcast films, drama and soap operas. Langmore (1987) Studied on the different forms of representations of disabled persons, and how the audience reacts to seeing a disabled person on the television as a pose to an able bodied person. The results show that people generally feel a lot more sympathetic, pitiful and patronizing towards disabled people. Sheridan in â€Å"A physical challenge for the media: The effects of portrayals of wheel chair users. He says that whilst there are many images of wheelchair users, they are not always accurate or helpful to the disabled community. To portray a wheel chair user in a film is so that they can be used as a dramatic and provocative tool. He states that it is possible to categorise portrayals into four main stereotypes, the pitiful handicapped, the bitter cripple, the inspirational hero and the set dresser. These are the four stereotypes that I have decided look into. This introduces the concept of stereotypes. A stereotype is a one sided, exaggerated and usually prejudicial view of a group. One myth about physically challenged people is that people with disabilities have a poor standard of life, this is not the case. The stereotypes may have some factual basis, but in most cases are incongruent with reality. Sheridan raises the question that because these portrayals are prevalent, are they an accurate account of what goes on in real life situations. He answered, as there is much diversity as there is commonality in the wheelchair community. There is no consensus as to what is accurate. He offers no solution but says that there are advances in advertising, as people in wheelchairs are not seen as disabled but as consumers. He thinks advertisers will continue to add positively to the way society perceives wheelchair users, and that maybe one day we will change our perception from archaic stereotypes to more realistic portrayals. This brings me onto the concept of identity. To acquire a sense of self identity and an image of your self is through socialization. If some body is labelled a specific type of person, it can be said that a social identity has been added to your self. Your social identity will then be seen as a label to show what kind of person you are. Resulting from the label you have now been given, you might start to think you are that type of person.

Branches of Philosophy Essay

1. Logic Logic is the science and art of correct thinking. It attempts to codify the rules of rational thought. Logicians explore the structure of arguments that preserve truth or allow the optimal extraction of knowledge from evidence. Logic is one of the primary tools philosophers use in their inquiries; the precision of logic helps them to cope with the subtlety of philosophical problems and the often misleading nature of conversational language. 2. Ethics. Ethics is the study of the nature of right and wrong and good and evil, in terms both of considerations about the foundations of morality, and of practical considerations about the fine details of moral conduct. Moral philosophers may investigate questions as sweeping as whether there are such things moral facts at all, or as focused as whether or not the law ought to accord to rape victims the right to an abortion. 3. Metaphysics Metaphysics is the study of the nature of things. Metaphysicians ask what kinds of things exist, and what they are like. They reason about such things as whether or not people have free will, in what sense abstract objects can be said to exist, and how it is that brains are able to generate minds. 4. Epistemology Epistemology is the study of knowledge itself. Epistemologists ask, for instance, what criteria must be satisfied for something we believe to count as something we know, and even what it means for a proposition to be true. Epistemology is sometimes referred to as the â€Å"theory of knowledge. † 5. Axiology Axiology is philosophical the study of value; the investigation of its nature, criteria, and metaphysical status. More often than not, the term â€Å"value theory† is used instead of â€Å"axiology. † 6. Aesthetics Aesthetics is the study of value in the arts or the inquiry into feelings, judgments, or standards of beauty and related concepts. Philosophy of art is concerned with judgments of sense, taste, and emotion. Other Divisions of Philosophy 1. Philosophy of the Mind 2. Philosophy of the Person 3. Political Philosophy 4. Social Philosophy 5. Philosophy of Language 6. Philosophy of Science 7. Philosophy of Art 8. Philosophy of Language 9. Philosophy of Religion 10. Philosophy of Law 11. Philosophy of Education 12. Philosophy of History _______________________________ Cruz, Corazon L. 2005. Philosophy of man (third edition). Mandaluyong City: National bookstore Divisions and definition of philosophy. 2005. Available at http://philosophy. lander. edu/intro/what. shtml. Retrieved last November 8, 2010. Gripaldo, Rolando M. 2008. Philosophy, Sophism/Sophistry, and Pilosopo. Included in The philosophical landscape : A panoramic perspective on philosophy. Quezon City: C&E Publishing. Vuletic, Mark I. 2010. What is philosophy? Available at http://www. vuletic. com/hume/ph/philosophy. html. Accessed last November 8, 2010.

Minorities - Blacks in America essays

Minorities - Blacks in America essays Minorities Blacks in America Americans cherish the picture of their country as a land of wealth and opportunity. Yet many groups wanting to share in the nations overall prosperity have experienced how scarce opportunities can be in the competition for income and status. Discrimination because of color, culture, and age, for example, has kept many Americans from sharing equal protections and prospects in American society. The 1960s was a decade of turbulence and social change. Blacks and other minorities became politically active, bringing their protests to the streets and courts all over the country. In response to minority demands, many new laws were passed to outlaw and compensate for inequalities. However, laws alone cannot eliminate discrimination. Attitudes change slowly. For example, despite the existence of laws that prohibit housing discrimination, many people still refuse to rent to blacks and Hispanics. Minority demands are sure to continue, and new solutions will be essential as the composition of American society continues to change rapidly. Hispanics and the elderly will account for an increasingly larger share of the population, and society will have to make adjustments to these changing demographics. For Americas blacks, the struggle for equal rights has been long and often bitterly opposed. When the Founding Fathers asserted in the Declaration of Independence that all men are created equal and possess inalienable rights to life, liberty and the puruit of happiness, women and blacks were excluded. Not until after the Civil War ended in 1865 did blacks begin to share in the most basic rights of citizenship. Three Constitutional amendments were passed and ratified between 1865 and 1870. The Thirteenth Amendment abolished slavery, the Fourteenth Amendment gave blacks the rights of citizenship, and the Fifteenth Amendment gave them the right to vote. Despite these Constitutional provi...

Nearly 25% of nurses are burned out and here is why

Nearly 25% of nurses are burned out and here is why Calling all nurses: Are you working hard and â€Å"feeling the burn?† No, not from too much activity, but from burnout. If so, then you should take it seriously- burnout is a serious condition that can impact your ability to perform the essential tasks of your job, as well as your physical and mental well-being- both in the short-term and throughout your career. If you’re a nurse and you’re feeling burned out lately, the truth is you’re not alone. Available estimates Indicate that nearly 25% of active nurses are coping with some level of burnout while on the job. Despite being a rewarding and professionally challenging career path with plenty of options and opportunities, the nature of the work nurses do means that they’re particularly prone to experiencing professional burnout at some level, and many nurses are left wondering why this seems like an unavoidable side effect of the job.It’s an especially important topic to address because as pe ople continue to live longer and the median age of the population continues to increase, the need for talented and capable nurses will continue to grow. So, if you suspect that you or someone you know may be experiencing some of the signs and symptoms of burnout or have been for a while and finally want to understand why, then keep reading!The PhysicalLet’s start with the physical nature of being a nurse, which can take its toll on even the strongest and most resilient of individuals. It’s no secret that nurses often work extremely long and grueling hours. 12-hour shifts are not uncommon in the field, and the hours can be erratic- one day a nurse may be working a day shift and another overnight, depending on the need of the facility at which they work, which can really adversely affect sleep patterns and subsequent energy levels. This becomes especially problematic as nurses spend their workdays in physically demanding situations- on their feet, always on-the-go, often engaged in strenuous activity as they work to meet the diverse, and often critically important, needs of their patients. Now stretch out these intense physical demands over the course of an entire career, and it’s no wonder that being a nurse can lead to feelings of burnout.The MentalThe mental demands of being a nurse can be just as draining and problematic. Nurses constantly operate at a heightened level of stress and anxiety and must often make quick decisions regarding their patients that can have serious consequences. Many nurses spend their entire careers in high-pressure emergency situations, and deal with serious life and death situations day in and day out. Given all of these significant pressures, the reasons why nurses are prone to burnout should become abundantly clear.What to look forSome of the more common signs of burnout among nurses are constant fatigue that becomes increasingly hard to shake, a general listlessness and dwindling enthusiasm for the job, a mo od that increasingly reflects feelings of being overworked and under-appreciated, and a compromised effectiveness and ability when performing the various tasks associated with the job.If you or someone you know or work with is experiencing some or all of these symptoms, it’s in your best interest to take them seriously and not pretend they aren’t happening. There are resources available to help nurses deal with burnout- from services available through your employer to personal counseling and stress-reduction activities as well as support groups and more. Simply put, the work of nurses is too important to let burnout take hold and effect job performance. As a nurse, you are constantly in a position to take care of others. Don’t forget to take care of yourself too along the way!

Compare and Contrast Liberal and Realist Views of International Law Essay

Compare and Contrast Liberal and Realist Views of International Law - Essay Example This view led to creation of international law which provides a framework that guide international relationship. International relations theories address various concerns of countries. This paper intends to compare and contrast realist and liberalist views of international law. Political realists argue in favor of their nation in terms of its security, social reconstructions, and moral concern while political liberalists argue in favor of international cooperation (Claude & Weston, 2006:122). Security concern is a factor that affects national interests and international interests. It is apparent that political stability of a nation depends on the security measures in place. An instant of insecurity drag political gains and economic endeavors of a country. However, debate on security drags both realists and liberalists into explaining their views to international laws. Realists believe that a state has to strive to achieve state security through all possible means (Claude & Weston, 20 06:126). For instance, during the 9/11 bombing realists gave their response to international terrorism by arguing that the state should refocus on probable sources of its insecurity and that the state should handle non-state actors who are violent as proxies for national interest (Portmann, 2010:70). In this view, high state organs believed that non-state sponsors had a role in creating the infamous attack. In response to the attack, the realists focused their security actions to states they perceived as rogues i.e. nations that supported the actions of the insurgent groups (Portmann, 2010:69). Realists felt the threat posed by these countries and decided to wage war on terrorism in these countries. This justified the move made by United States to wage war on Iraq and Afghanistan. Liberalist contrasts the realist view of international law by favoring the interest of non-state actors (D’Aspremont, 2011:6). It is evident that liberals endow non-state players with agency and aut onomy. For instance, liberals believe that distribution of power does not only remain at state level, but also embeds it to entities such as NGO and international institutions (D’Aspremont, 2011:12). Liberals have taken a centre stage role in advocating for independent groups as forces that need recognition in the international politics. At the international scene, liberals argue that power is a multidimensional tool in which emphasis should be on soft power in addition to economic and military power. This argument makes the liberalist support international activities in contrasts to the interests of the realists. The use of soft power intends to eliminate conflicts, which drag international politics. For instance, the adoption of dialogue as a means of seeking a lasting solution to conflicts is a manifestation of using soft power in brokering interest of various countries. In the international politics, recognition of political realism is a concept of interest vested in term s of power (Neack, 2003:77). The motive behind each state behavior is power, which is either military power or potential power (assets). The means used by states to seek power vary because some states are weak while others are strong. However, power change from time to time. For instance, French military power dominated continent Europe in the early 1800s, but shifted in 1814 following the defeat of French military (Neack, 2003:78). Largely, realist perspective looks at state as

ITEC640 - IT PM Essay Example | Topics and Well Written Essays - 1500 words

ITEC640 - IT PM - Essay Example Since it is a software house, their technical staff is considered to be their asset who is responsible for making good quality products for their clients. Therefore, it makes sense to give the project manager full command over the projects as he is technically sound and has the required skills to make best possible decisions. The organization under discussion hires technical people on the basis of their skills and then assigns them positions in the most appropriate ‘Product Team’. Every product has its own respective team and ‘Team Lead’. These team members are entirely responsible for this one product and are involved in its development, deployment, support etc. The ‘Team Lead’ will be managing and leading the projects in which his team members will be involved. This enables the technical staff to gain expertise in their product and induces product loyalty to a great extent. Whenever the company gets a new project, a new project team is made (which is discussed in more detail later in the report). There is another type of structure that prevails in many organizations. At times, the formal structure is not sufficient to get work done quickly. In such situations, informal structure and reporting comes in play. Informal communication tends to ignore the complex chain of command and jump starts stalled activities. It helps in meeting deadlines exceptionally well. Informal structure promotes communication among the employees and management, integration, flexibility etc. Some degree of informal reporting is also present in the company under discussion. The members of different product team have informal brainstorming sessions for most efficient solutions to problems. Marchewka (2009) stated that power in the organization is not always governed by the hierarchy but by the degree of connectedness with the colleagues. Informal communication between the employees also

1905 Revolution in Russia Essay Example | Topics and Well Written Essays - 2250 words

1905 Revolution in Russia - Essay Example The research paper will also discuss why the Russian revolution was unsuccessful. Any changes witnessed due to the revolution will also be discussed in the paper. Introduction The Revolution of 1905 in Russia began on Sunday, January 9. This was after military guards massacred more than one thousand children, women, and men outside the Winter Place of the Tsar. On that Sunday, which came to1 be regarded as the bloody Sunday, 150, 000 workers on strike together with their families marched through St. Petersburg. The reaction to the massacre spread across the industrial centers, which experienced spontaneous strikes of workers (Ascher 2004, p. 68). Moreover, the massacre marked the beginning of armed preparations of workers. Peasants in the countryside extended their views through numerous evictions of landlords. It took more than one year for the Revolution to end and save the reactionary Tsar regime. This was despite the massive support the regime got from reactionaries and capitalis ts. Prior to the 1905 Revolution, Russia had witnessed a significant strike in 1902 and 1903. However, this was not the key factor that triggered the 1905 uprising. The main factor that triggered the Revolution was the Japanese and Russian War in 1904. During this war, Russian troops felt humiliated since the Japanese troops defeated them. As a result, the workers and the capitalist class perceived that the Tsar regime in Russia could easily be defeated. These high hopes of defeating the military triggered the onset of the Revolution. In addition, the War with Japan burdened the peasants and workers; this increased opposition to the Tsar regime. The Revolution can be regarded as an uprising of the Russian people who wanted change in their government (Ascher 2004, p. 70). Timeline of the Events du2ring the Russian Revolution of 1905 A timeline of the events during the Russian Revolution shows the occurrences witnessed during the Revolution. From January 3-8, 120, 000 striking workers marched through St. Petersburg as the government warned them against the protests. On the bloody Sunday of January 9, 150, 0000 striking workers together with their families marched in St. Petersburg. Their main aim was to deliver a protest to the Tsar, but the Russian army shot them down (Ascher 2004, p. 71). The reaction to this massacre spread to the neighboring regions; industries experienced numerous strikes of workers. On February, the strike spread to the Causasus; Grand-Duke Sergei Alexandrovich was assassinated in the height of the protests. During the same month, Nicholas II ordered the creation of an assembly to report on the reforms of the constitution. The following month, the unrest and the strikes reached the Urals and Siberia. On April 2, the second National Congress of Zemstovs demanded a constitutional assembly; this saw the formation of the Unions of Unions. The government got embarrassed on May due to the sinking of the Baltic Fleet, which had spent seven months sailing round to Japan. On June, the government used soldiers to counter strikers in Lodz, and on June 18, Odessa was halted following a massive strike. From June 14-24, there occurred a mutiny of Sailors on Battleship Potemkin. The first conference of the Peasants union was held in Moscow on August; the same month, Nizhnii held the first Congress, which comprised of the Muslim Union (Ascher 2004, p. 72). On August 6, Tsar issued a 3manifesto that detailed the creation of a state Duma; however, this plan faced massive rejection from the revolutionaries on grounds of its weak structure. The treaty of Portsmouth on August

Are Same Sex Sexual Relationships Morally Permissible?

Are Same Sex Sexual Relationships Morally Permissible? Homosexuality has been for much of recorded human history a controversial topic, and has become even more so with the advent of religion. Most, if not all religious systems vehemently oppose homosexuality, so far as to condemn homosexuals to everlasting torture in the fires of hell. However, judging the immorality of a deed simply by referring to divine sources is fallacious; it runs contrary to established modern intellectual systems of determining what actions are right and what actions are wrong. In the twentieth century world, reason and well thought out and expressed arguments alone dictate the moral standing of deeds, and any other decision for that matter. The most appropriate method of arguing for or against an ethical issue in the context of its applicability to society is to test it against well-established moral/ethical theories and see how it stacks up. Thus, in this paper I shall argue that homosexuality doesnt contradict the major ethical theories, namely Utilitarianism , Kantian ethics (deontological perspective) followed by a rebuttal of some common arguments against homosexuality. Utilitarianism is a fundamentally consequentialist position, claiming that actions should be judged by their consequences, specifically the level of general happiness they bring about. Hence, in accordance with utilitarianism, one should evaluate the level of general happiness an action brings about versus the amount of pain/suffering it causes. All actions that increase the level of general happiness are morally permissible, and actions that bring about suffering are morally not permissible. To discuss homosexuality on utilitarian grounds, we must therefore first and foremost decide on its consequentialist standing i.e. where it stands on the utilitarian meter of increasing happiness and decreasing pain vs. increasing pain and decreasing pleasure. People who feel that that is what pleases them practice homosexuality. They do so out of personal choice and after much self-deliberation. In fact, since heterosexuality is the norm, converting to homosexuality would be akin to being a mas ochist, i.e. choosing to indulge in that which causes us displeasure in addition to having to face heavy opposition from relatives and society, and those types of homosexuals are beyond the scope of my paper. Hence, if you choose to accept that no individual who prefers a heterosexual lifestyle would adopt a homosexual one, then you agree that those who chose a homosexual lifestyle do so because it is what pleases them. Thus, homosexuality brings about pleasure to homosexuals, and so long as these homosexuals do not attempt to impose their homosexuality on heterosexuals (by harassing or raping them), then the heterosexual population has no right to claim that homosexuality causes them displeasure. For them to claim so, the only means by which homosexuality would have caused them displeasure is by disgusting them i.e. it is distasteful to their senses (since obviously it is not displeasuring them directly, it can only do so then indirectly by being distasteful). Such an argument woul d be fallacious and of the form: P1) All disgusting actions are immoral. P2) Homosexuality is disgusting. C) Homosexuality is immoral. While this argument is valid, it is unsound since the first premise is false. Not all disgusting actions are immoral. For example, collecting the trash is disgusting, does that make it immoral? Homosexuality does not cause any pain or displeasure. Stigmatizing homosexuality on the grounds that it is disgusting is faulty as we argued above. (Common arguments such as homosexual rapists harm children and other victims, homosexuality brings about STDs and so on are irrelevant since they apply to heterosexual acts in the same way they apply to homosexual actions.) Thus, homosexuality does not, and for that matter cannot, harm homosexuals. All it can do is bring pleasure to the people who willfully practice it (because it is what brings them pleasure). On utilitarian grounds, homosexuality increases pleasure (although for a specific part of the population) and does not cause any displeasure or pain. It satisfies the criteria for a moral act as outlined by the Utilitarian ethical system. Kantian ethics is a moral philosophy that is not a consequentialist one. It judges acts not by what their consequences are, but by how they hold under certain imperatives, and maintain the rational and free nature of humans. The principle of universizablity commits us to acting only on those maxims that do not lead to a self-contradictory maxim, and also, when universalized do not undermine the point of the action (class slides.) To test homosexuality against the categorical imperative we begin by formulating our maxim. Note that a common misconception is to formulate the maxim Practice homosexuality or some form of that. This is incorrect as this paper does not seek to argue that all people should be homosexuals, but rather that people that are homosexual are justified in acting homosexually. Let us suppose our maxim is Practice whichever sexual acts that bring you pleasure. Upon consideration, we see that this maxim brings about pleasure to whoever abides by it. Next we generalize this principle to a universal law and see its consequences. Assume a world where people practice whichever sexual acts please them, of course, without imposing their sexual desires on others. Such a world would be very similar to the world in which we live in, which is remarkably pleasant to live in as opposed to one that is a very morally tight society. Moreover, we note that such a maxim, when generalized does not lead to a contradictory world. Furthermore, as we shall see next, homosexuality holds under scrutiny by the principle of humanity. The principle of humanity defines a rightful or moral deed as one that does not use any other person as a mere means, but as an end in themselves. As discussed above, homosexual people choose homosexual acts because it brings them pleasure. Thus, when homosexual people indulge in homosexual activities as consenting adults, they both choose to do so. Since they both chose to indulge in this, and so long as theyre both content with this, then n either is using the other as a mere means, but as an end in themselves. To argue otherwise would be similar to arguing against other heterosexual acts. Other cases where the people do not consent to indulging in the sex are similar to cases of heterosexual people who do not consent to the sex they are having. Finally, we shall consider some common arguments against homosexuality and offer possible response to them in the context of the Utilitarian and Kantian moral theories. To begin with we shall consider the unnaturalness argument and its derivatives. A commonplace argument against homosexuality is that it is a misuse of the bodys organs. Such an argument violates the categorical imperative. To show this, let us attempt to generalize it into a universal law. We begin by formulating a maxim That action which violates the principal use of an organ is immoral. After generalizing this into a universal law, we run into a contradiction, as this yields a world we cannot live in. Consider for example applying this rule to any other body organ. The mouth is primarily for eating, and thus any other action apart from eating is immoral, and hence kissing, speaking, breathing from your mouth and so on would all become immoral. Thus the argument that homosexuality is immoral because it violates the p rincipal use of an organ is not applicable since it violates the categorical imperative. Furthermore, if the misuse of the reproductive organs is immoral because it doesnt lead to procreation, where does that place religious figures that take vows of celibacy? The nonuse of an organ is just as immoral as the misuse of one, since the immorality is based on its failure to result in reproduction. Moreover, another derivative of the unnaturalness of homosexuality argument is that homosexuality is unnatural in that it is not found in nature, i.e. animals do not practice homosexuality. First and foremost, the premise on which this argument rests is invalid, as studies have shown that there are certain animals that practice homosexuality. Moreover, basing our moral standards on the practices of animals is an incredibly fragile argument as one can easily observe that many of human practices are not practiced by animals, such as brushing our teeth, showering and so on. In addition, many prop onents of homosexuality argue that labeling homosexuality as not immoral would lead to the extinction of the human race. This argument is a gross exaggeration. An argument of the form P1) Homosexuals cannot reproduce. P2) If homosexuality were deemed not immoral then many people would become homosexual. C) The human race will eventually become extinct. Such an argument is invalid, and unsound as the second premise is faulty. If homosexuality were not to be frowned upon it does not follow that many people would become homosexuals. No heterosexual person would willfully choose to become a homosexual simply because it is not immoral to do so. This is because one chooses to indulge in homosexuality because it is a sexual preference. Moreover, while not a fundamental argument against the extinction of the human race argument, it would be thoughtful to consider whether a decrease in the rate of human reproduction would not actually be beneficial to the human society given the problems of overpopulation that we suffer from now. In conclusion, homosexuality cannot be deemed immoral as it holds under scrutiny by the major ethical systems: Utilitarianism and Kantian ethics. It increases the happiness of the homosexual community without causing any pain or displeasure to the heterosexual community. This of course is contingent upon the homosexual people not imposing their sexuality on others i.e. rape or harassment. It should be duly noted that even if some homosexuals raped or harassed other individuals, be him/her a homosexual or a heterosexual, this cannot be an argument against homosexuality per se as heterosexuals also rape and harass other heterosexuals. Moreover, it satisfies the categorical imperative in addition to the principle of humanity by not using anyone as a mere means. Homosexuals should not be discriminated against, as their sexual preference is their own personal choice, and solely their business. Given our rights to freedom of choice that we so proudly advocate and vehemently defend, we shou ld extend this right to include the freedom of sexual preference. Sherwood Anderson’s Winesburg, Ohio: Themes and Effects Sherwood Anderson’s Winesburg, Ohio: Themes and Effects Title: Discuss the implications of Sherwood Anderson’s introduction to Winesburg, Ohio: ‘The Book of the Grotesque’. Sherwood Anderson’s post-war ‘novel’ of America in microcosm, Winesburg, Ohio, was first published in 1919. Undoubtedly, the timing of the collection of linked stories all set in Anderson’s fictional ‘Winesburg’ (like Hardy’s Wessex) influenced the critical approbation it received. It represents a dislocated people torn and shattered by war: a ‘wasteland’ such as T.S. Eliot had created in his 1922 poem of that name. Like Joyce’s Dubliners (1914) the sequence of tales is connected by major themes which Anderson sees as either representative of, or a threat to, modern life. He creates a presence from an absence, a connected representative vision from a fragmented centre. Most of the themes, and their implications, on which Anderson focuses are revealed in the introductory story to the collection, ‘The Book of the Grotesque’ which was the original title of the collection. The fact that Anderson wanted to pla ce such emphasis on the ‘grotesque’ is of primary importance when attempting to locate the author’s themes and their implications. For Anderson, like the writer in the first story, ‘salvation’ from immersion into the grotesque comes not merely from the experience of moments of vision but also from the ability to incorporate them within life in order to re-vitalise it. Strikingly, theme and method interweave to create the consciousness of the visionary or surreal within the recognition of the espoused impossibility of completion. Anderson was determined that the real and the imagined should remain separate forces but also that both should maintain importance. Again, like the writer in his tale, he is constantly reminded of the intrusion upon each ‘world’ by the other and the implications of this: The distinction that he is making [†¦] is not between truth and lie, or between fiction and nonfiction, but between separate spheres of reality. Fancy for Anderson suggests imaginative and compassionate understanding of the beauty within the most grotesque of human actions.[1] The writer in the tale might survive becoming a ‘grotesque’ but he also fails to complete his writing and the immense implication of this is that even when the ‘grotesque’ is avoided, it appears inevitable that the intrusions of reality cause humanity’s plans to fail just as they are continuously altered by social, historical and political events. In a country so recently ravaged by war and about to undergo radical social upheaval, the implications of this are clear. Anderson chooses to make this implicit connection by citing the example of a man whose plans to have a carpenter alter his bed irrevocably change his life: The writer, an old man with a white mustache, had some difficulty in getting into bed. The windows of the house in which he lived were high and he wanted to look at the trees when he awoke in the morning. A carpenter came to fix the bed so that it would be on a level with the window. (p. 1). The full importance of this opening statement, with its beautifully simple syntax, does not strike the reader until much later in the story, perhaps not even until the completion of the reading of the stories as a whole. With the benefit of hindsight, the reader sees that Anderson’s theme is manifest from the first: the ‘old man’, physically impeded, desires to see further, to see ‘the trees when he awoke in the morning’, yet, what the subliminal reading invokes is that the desire to see beyond what we realise is not always present in our intentions; indeed, we may not even be aware of them. The ‘awakening’ comes not with the ‘morning’ but with the recognition of the interiorisation of longings influencing the human directive but being constantly obscured. Thus, though the ‘carpenter’ does indeed come to ‘fix the bed’ he does a lot more besides, in which the old man plays no directive part: ‘fo r a time the two men talked of the raising of the bed and then they talked of other things’ (p. 1). The ‘other things’, are what initiate the directive of the tale, as, Anderson seems to imply, they do with life, serendipity playing more of a role than we realize in our lives: Sherwood Anderson [†¦] was and still is a man of his times. His life and his career are a pictorial history of the unique mood of the modern America which produced them and made them possible.[2]. We are told that the carpenter ‘had been a soldier in the Civil War’ (p. 1) and this immediately gifts the narrative with a textual historicity which deepens its resonance (the Civil War is also referred to in another of the tales, ‘Godliness’: Part 1). Many of Anderson’s readers, after all, were within living memory of the war that split the American nation and again, its profound recognition of the nature of war, so fresh in the minds of those of the post World War era, to inflict pain beyond the immediate is recognized as significant: The carpenter had once been a prisoner in Andersonville prison and had lost a brother. The brother had died of starvation, and whenever the carpenter got upon that subject he cried. (p. 1) Again, the simplicity inestimably aids the poignancy of the telling; Anderson has no need to dwell upon the melancholy, it is self-evident. Moreover, the idea that the ‘ordinary man’, which the carpenter represents, has personal experience of the pain of loss in a past which continues to intrude upon the present; he cannot escape. Although Anderson states clearly that ‘the weeping old man with the cigar in his mouth was ludicrous’ (p. 2), avoiding the faux sentimentality of other contemporary writers, nevertheless, the writer’s plans are widely changed by him and the carpenter alters the bed ‘his own way’ (p. 2). The implication is not just that our plans are changed by present and future events but also that the past is never merely a memory but a constantly present inhabitant of life, a ‘reality’ beyond our reach to restrict or deny, and ‘stamped upon much of our contemporary fiction’[3]. Anderson has already l aid the foundation of the interchanging but ostensibly rigid boundaries of the actual and the imagined which are to cause perpetual interplay within the stories and in some sense all the characters and events are connected with himself: Sherwood Anderson is to be grouped among the most subjective of writers. He has created heroes with many different names; but each of them is the same man a projection in one direction or another of Anderson himself.[4]. Anderson begins now to build on these implications by obscuring life’s most basic and fearful boundary, death, by means of the old man’s imaginative sensibility. The carpenter has been instrumental in this, since he has brought into the narrative a death that is real, remembered and imagined; his memory is the conduit for this mutation of time and of feeling. The irony is that the author is haunted by death, yet: ‘ It did not alarm him’ (p.2 ). Death is inverted as a presence which revitalises the old man as ‘a special thing and not easily explained’ (p.2). Moreover, ‘something inside him was altogether young’ (p.2) and extraordinarily that ‘something’ is a ‘woman, young’. Anderson writes of this as like a pregnancy but what he gives birth to is an idea of the ‘grotesques’ of his previous life and relationships. Significantly, the writer switches subtly to address the reader more directly here, emphasising the idea that: It is absurd, you see, to try to tell what was inside the old writer as he lay on his high bed and listened to the fluttering of his heart. The thing to get at is what the writer, or the young thing within the writer, was thinking about. (p. 2) The ambivalent sexuality of the image is one of many which disturbed careful readers of the time, ‘back in 1919 the book was talked about only in whispers’[5].. Yet, its implications for authorship are important since an author is perpetually ‘giving birth’ and the idea of being both mother and father of his creations informs not just the sexual imagery of this story but also of others in the sequence, such as ‘Hands’ where the protagonist is accused of molestation: ‘Anderson sensed a mystery in human sexuality that defies an easy reduction’[6]. This represents a significant challenge to contemporary social attitudes towards sexuality, as women were accorded status principally allied to that of their male partners and sexual preferences were predisposed indisputably towards the heterosexual. As is typical of Anderson, he refuses to adopt or adhere to the rigidity of a society so recently war-torn and about to undergo a momentous per iod in its history from which it would not emerged unscathed or unchanged. By anticipating and pre-empting these changes, Anderson places his writing ahead of its time both in style and socio-political context. The old man in the tale now proceeds to invite into his consciousness the images of past passions, a theme he also alludes to in another of the stories, ‘Mother’. The reader is told that the old man has known people ‘in a peculiar intimate way [†¦] different from the way in which you and I know people’ (p. 3) and subsequently that ‘the writer had a dream that was not a dream’ (p. 3): this dream is the key to the subliminal implications of the tale as it is the precursor of the writing which does and does not take place: You see the interest in all this lies in the figures that went before the eyes of the writer. They were all grotesques. All of the men and women the writer had ever known had become grotesques. (p. 3). The introduction of the ‘grotesques’, not ‘all horrible’, is a pivotal moment in the tale, just as all the grotesques’ lives will be turned by such a moment in time, and the old man/writer’s perception of this is, like the reactions of the grotesques, crucial in their lives. In many ways, it is less significant that the book is not published than that it has been ‘seen’ by the author, who is gripped by ‘one central thought that is very strange and has always remained with [him]’, facilitating, we are encouraged to believe, the writing of his own book: The old man had listed hundreds of the truths in his book. I will not try to tell you of all of them. There was the truth of virginity and the truth of passion, the truth of wealth and of poverty, of thrift and of profligacy, of carelessness and abandon. Hundreds and hundreds were the truths and they were all beautiful. (p. 4) Hence, the imagined and the real feed one another but remain separate, for ‘truths’ are not the same as facts and ‘it was the truths that made the people grotesques’ (p. 5). Moreover, Anderson lays bare, here, the principal informatives of his sequence: The old man had quite an elaborate theory concerning the matter. It was his notion that the moment one of the people took one of the truths to himself, called it his truth, and tried to live his life by it, he became a grotesque and the truth he embraced became a falsehood. (p. 5) Anderson concludes his tale by making brief reference to the carpenter, one of ‘what are called the very common people’ (p. 5) yet contradicting this description by making him extraordinary as ‘the nearest thing to what is understandable and lovable of all the grotesques in the writers book’. (p. 5) Certainly, Sherwood Anderson’s Winesburg, Ohio set in ‘the critical decade which followed the world war’[7] can be seen as a groundbreaking novel, both in structure and content and ‘the failure of [Anderson’s] heterosexual relationships has often been cited as the reason for the â€Å"grotesque† nature of several of Winesburgs inhabitants’[8]. The stories confront issues that were to inform American writing and the socio-political post-war infrastructure as well as the realization of Modernist and post-Modernist fiction. A writer ahead of his time, Anderson is clearly shaped by the era in which he lived and was thus representative of the past, present and future as is the sequence of stories in his seminal ‘novel’ of ‘the troubled lives of the small-town individuals’[9]. Sources [1]  Adams, Timothy Dow, Telling Lies in Modern American Autobiography, (Chapel Hill, NC: University of North Carolina Press, 1990), p. 44. [2]  Hatcher, Harlan, Creating the Modern American Novel, (New York: Hatcher, Farrar Rinehart, 1935), P. 155. [3] Hatcher, Harlan, Creating the Modern American Novel, (New York: Hatcher, Farrar Rinehart, 1935), P. 157. [4]  Loggins, Vernon, I Hear America : Literature in the United States since 1900, (New York: Biblo and Tannen, 1967), p. 151. [5]  Loggins, Vernon, I Hear America : Literature in the United States since 1900, (New York: Biblo and Tannen, 1967), p. 157. [6] Ellis, James, ‘Sherwood Andersons Fear of Sexuality: Horses, Men, and Homosexuality’, Studies in Short Fiction, Vol. 30, 1993 (Michigan: Gale Group). [7] Van Doren, Carl, The American Novel, 1789-1939, (New York: Macmillan, 1940), p. 334. [8] Whalan, Mark, ‘Dreams of Manhood: Narrative, Gender, and History in Winesburg, Ohio’, Studies in American Fiction, Vol 30, 2002 (Boston: Northeastern University). [9] Thomas, F. Richard, Literary Admirers of Alfred Stieglitz, (Carbondale, IL.: Southern Illinois University Press, 1983), p. 65. Bibliography: Adams, Timothy Dow, Telling Lies in Modern American Autobiography, (Chapel Hill, NC: University of North Carolina Press, 1990). Anderson, Sherwood, Winesburg, Ohio: A Group of Tales of Ohio Small-Town Life, (New York: Modern Library, 1919). Angoff, Allan, American Writing Today: Its Independence and Vigor, (New York: New York University Press, 1957). Bryer, Jackson R., Sixteen Modern American Authors: A Survey of Research and Criticism, (Durham, NC: Duke University Press, 1974). Elliott, Emery, ed., The Columbia History of the American Novel, (New York: Columbia University Press, 1991). Ellis, James, ‘Sherwood Andersons Fear of Sexuality: Horses, Men, and Homosexuality’, Studies in Short Fiction, Vol. 30, 1993 (Michigan: Gale Group). Fiedler, Leslie A., Love and Death in the American Novel, (Stein and Day, 1966). Fisher, Philip, Hard Facts: Setting and Form in the American Novel, (New York: Oxford University Press, 1987). Hatcher, Harlan, Creating the Modern American Novel, (New York: Hatcher, Farrar Rinehart, 1935). Loggins, Vernon, I Hear America : Literature in the United States since 1900, (New York: Biblo and Tannen, 1967). Noe, Marcia, ed., Exploring the Midwestern Literary Imagination: Essays in Honor of David D. Anderson, (Troy, N.Y.: Whitston Publishing Company, 1993). Thomas, F. Richard, Literary Admirers of Alfred Stieglitz, (Carbondale, IL.: Southern Illinois University Press, 1983). Wagenknecht, Edward, Cavalcade of the American Novel: From the Birth of the Nation to the Middle of the Twentieth Century, (New York: Holt, Rinehart, and Winston, 1952). Whalan, Mark, ‘Dreams of Manhood: Narrative, Gender, and History in Winesburg, Ohio, Studies in American Fiction, Vol 30, 2002 (Boston: Northeastern University). Van Doren, Carl, The American Novel, 1789-1939, (New York: Macmillan, 1940).

Concept Analysis on Self Perception Essay -- Psychology

This is a concept analysis on self-perception. Self-perception is non-discriminatory in that it crosses all socio-economic, religious and ethnic backgrounds. The effects of self-perception can be and usually are life altering. Self-perception can tear at the fabric of the victim's self-confidence, self-worth and trust in their perceptions when relating to life events, eventually causing a chasm or warped view of the inner self. The reason for examining self-perception relates to how it affects the healing process and the relationships with those providing care. Introduction Working in a healthcare system you encounter people from various ages and statuses. It has always been concerning to see how self-perception affects a person’s wellbeing. Understanding self-perception is to also understand how people change both internally and externally depending on the perception that they have of themselves and how professionals in the healthcare field can help to mend that self-perception. The long term effects of self-perception are both psychological and physiological and play a direct role in the healing process. Purpose The purpose of this concept analysis is to (1) understand self-perception (2) define and understand the critical attributes within the framework of nursing, philosophy, society and psychology (3) consider the long term effects of self-perception. To fully understand self-perception we must first understand how it is defined. The following definitions and explanations of the word ‘self-perception’ come from The American Heritage Dictionary of the English Language 5th Edition. Self-perception is defined as an awareness of the characteristics that constitute one’s self; self-knowledge. Self-Perception is ve... ...self running low on self-esteem. (1995, November-December). Psychology Today, 28(6) Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA17537882&v=2.1&u=tel_s_tsla&it=r&p=PPPC&sw=w Modell, Arnold H. (1924) The private self. Copyright 1993 by the president and fellows of Harvard College. Library of congress cataloging in publication data. Riding, Richard J. & Rayner, Stephen G. (Eds.). (2001). International Perspective on Individual Differences. Self Perception. Vol. 2 (2) Liberman, Matthew D., Pfeifer, Jennifer H. The self and social perception: Three kinds of questions in social cognitive neuroscience. Retrieved from http://www.scn.ucla.edu/pdf/chapter7.pdf Goodwin, Renee & Engstrom, Gunnar. (2002). Personality and the perception of health in the general population. Psychological Medicine, 32, pp 325-332 doi: 10.1017/S0033291701005104

The Global Positioning System

The Global Positioning System (GPS), the pioneer in navigation technology, was launched by the government of USA for military purposes to guide the missiles and to move targets. The systems currently consist of 31 satellites (as of March 14, 2018) orbiting twice a day in circular motion at an altitude of 20,200 km. GPS provides precision in computing the velocity, position and time. Although, it is subsidized and maintained by Department of Defense, the civil users across the world use it, at free of cost for various purposes.TechnologyGPS consists of three segments namely, the satellite or the space segment, user segment and the control segment. The space segment consists of satellites, the user segment are the GPS receivers and the control segment helps to monitor the satellite operations. There are five control units to monitor the proper functioning of the satellites, and they are stationed in Krasnosnamensk (Moscow), Schtscholkowo (Moscow), Komsomolsk (Russia), St. Petersburg (Florida) and Ternopil (Ukraine). The location of the user is determined by the line of visibility of four or more satellites and measured by two factors: pseudorange and carrier phase. Usually three satellites points to the coordinates of the user and the fourth is for the user's clock error. The GPS tracking system which is augmented by Low Earth Orbit (LEO) which is orbiting at an altitude closest to the earth's surface provides comprehensive internet access to remote areas even with low intensive users. Unmanned Aerial Vehicles (UAVs) or drones having integrates sensors and GPS receivers uses multicopter technology to fly and capture photos and videos. The drones are capable in identifying objects and avoiding collisions and quickly react to the environmental disturbances like wind, tress, buildings by adjusting their position and movements accordingly. Most importantly, the multicopters have an automatic landing when there is an interruption of signals. UsesWhen people affected by Dementia or Alzheimer's are lost, the GPS tracking device helps to locate the person. The devices are available in various forms to wear them as watch or as pendant around the neck or in the soles of shoes and or can be even attached to the clothing of the patient. Apparently, to avoid restricting such people within nursing homes, it maximised the autonomy and protected them from getting lost. Perhaps, these devices not only help to monitor the location of the person but has fall sensors to alert the caregiver in case of an emergency. The usage of drones in live sports telecasting is an added advantage giving stunning views and movements to the spectators. As they are smaller in size and less noisy, the drones are able to manoeuvre and get some closer shots which helps in decision making in the corresponding sport.Materials and MethodsResultsConclusionOver the years, there will be a paradigm shift for business running with GPS technologies by Global Navigation Satellite System (GLONASS) or Galileo. GLONASS was the system developed by the Soviet Union whereas Galileo by the Europe Union (Rizos, 2003). Although, these satellites differ in orbital planes and the altitude from the earth, they provide accurate navigation to the military and the common man. Today, there are several networking and telecommunication companies like St-Ericsson, Qualcomm and Broadcom to offer devices supporting GPS and GLONASS.

Nundies Sase Study Essay

1. How would you characterize the situation facing Advanced Materials with respect to Nundies in January 2008? Nundies means no undies which are disposable thin panty that made for woman who like invisible panty lines and wish to wear thin liner instead of wearing traditional under wear. Nundies sell its product through different channels but mainly through women’s specialty shops which counted 242 in 2007. It also distributes its products online at its official website as well as many other store websites. The main purpose of Nundies is to offer women who dislike underwear a convenient and comfortable product. The biggest advantage for Nundies is that there are only substitute products available in the market, the product it offers has no direct competitors. Now the primary problem Nundies facing is that Nundies’s expectations are failed due to the low store repurchase rate. Apart from the initial purchase, only approximately 6% stores placed additional orders for extra units and only 10% of reorders are included in the total units sold. In addition, although the online activity is considered to be positive, it is not used frequently enough in terms of reorder. The amount of panties included in a single package is another problem and will be discussed in the next question. Other problems includes the sales person in stores do not promote Nundies enough. They think Nundies can sell themselves because they are already displaying on the shelves. So sales person do not talk about the product or recommend Nundies to their customers. Actually, customers with interest to Nundies seem to be embarrassed by showing their interest in stores. Therefore the passive attitude of sales person has a direct impact on the sales of Nundies’ products. Moreover, Nundies’s products displays together with other merchandise in shops means its products merge in with other goods, customer would possibly miss Nundies’s products and this result in a  big loss in sales. As a result, if store personnel do not suggest or promote Nundies’s products and Nundies are not properly displayed in stores, Nundies will face a decrease in sales as well as affect the reordering from other companies. This will impact Nundies’s profits and sales. Advanced Materials Inc is a manufacturing company with large industrial customer base. It changed its strategy to focus on promoting its own product and transforming the capabilities of its product development to be customer based. The main target markets are medical and consumer market. Core capability of AMI is to produce single use medical grade products. Therefore the launch of Nundies was very innovative for AMI. 2. How would you describe the introductory program for Nundies, including the market target, value proposition, and each marketing mix element? Advanced Materials Inc.’s new product Nundies is very different from the past products manufactured by Advanced Material Inc. It represents the company’s transition to consumer and proprietary medical products from foam fabricator manufacturing business. The manufacturing costs to produce a single liner include material and labor cost which is estimated to be $0.6 per unit. Three colors, buff, black and assorted would be produced in a package. And 5 count plastic pillow packages would be created to package the liners and each cost $0.45 to produce. Nundies provide retail stores 5-count package with the wholesale price of $7 and selling price to customers is $15. Furthermore, for each 5-count packages sold, Nundies offers 12% commission on the wholesale price to its agents. This agent’s responsibility is to increase Nundies’s distribution coverage amoung specialty stores for Nundies as well as women’s boutique stores. According to the marketing research of Nundies, 30.9 percent, which is the largest percentage in women’s underwear sales goes to women’s boutique and specialty shops. Department stores rank the second with the number of 30.7% and followed by 29.1% from mass merchandise and warehouse club stores. Internet retailers and other retail outlets account for the smallest percentage which is 9.1%. Based on the survey research from 1042 women aged 18-49 years old, 84% of women have interest in eliminating panty lines products. Among them, 58% women tried to eliminate panty lines by wearing no-seam panties. Only 22% women wear no  panties at all as a solution for eliminating the panty lines. This means the majority customers prefer to wear something than nothing. 81% of women are interested in not underwear product that has the function to provide comfort and hygiene benefits. 35% of women would wear this kind of product 3-5 times per week which ranked the highest followed by the group of people who prefer only to wear 1-2 times per week with the percentage of 29%. Among the people who would wear 3-5 times per week, age 30-35 ranked the highest which account for 39.8% while 41.7% of people age 18-24 show that they would use this kind of product only 1-2 times per week. About the distribution channels, 64% respondent said that they prefer to purchase no panty line product from mass-merchandise stores such as Target and Walmart, followed by midlevel department stores 49% and online purchase 41%. Women’s boutique ranked the last, only 28% customers would shop this product in there. However, 53.1% of customers would seek out this product online/internet if they knew it was for sale which ranked the highest among other channels. Therefore, online selling have bigger potential and should not be neglected. In order to emphasize the product’s display concept as well as investigate user impressions, another focus group research was conducted. Participants are women who have over $25000 annual household incomes and aged 21-60. Nundies’s display and packaging are favored by these participants. The locations they expect are â€Å"cotemporary concepts† location in shops as well as lingerie stores. Participants express the idea that demonstration is helpful to attract customers. Therefore knowledgeable sales persons are necessary to increase product sales. The products are expected to be found and purchased in department stores by all participants. Although online purchasing is seen as positive, it is infrequently for reorders. These research studies have revealed that Nundies have a good market potential because large amount of women are interested in this kind of no panty-line and convenient product. Nundies meet their expectations by offering protections while allowing them to be free at the same time. So Nundies is a single-use, disposable panty that sticks to the inseam of women’s leggings, athletic wear, shorts and jeans. When women decide they don’t want to wear underwear, Nundies helps provide a protection as well as being convenient at the same time. The target market for Nundies was 36.7 million aged 15-60 women who has a household incomes over $25000 annually. And the selling price was set to $15 which was considered to be high by participants. Although it was not a main problem for the target market, participants still found 10 liners in a $15 package would be more reasonable. However, Nundies set its price to $15 was based on competition from alternatives, manufacturing cost, retail margins and profit goals of the company. Moreover, Nundies were more popular among higher end specialty stores and upscale department shops. Customers in these higher end channels show better interest in Nundies. There for Nundies keep this selling price to gain higher margin. Nundies’s launch has limited media advertising support and no consumer-oriented advertising was involved in the promotion. Nundies was introduced by print advertisement through retail trade magazines. Also, these retail trade buyer magazines such as Southern Vanity, Women’s Wear Daily and Fashion put complimentary feature articles to help Nundies gain awareness. Additionally, for major celebrity events like Grammys, and 2007 academy awards, Nundies promoted its product by placing its sample package in the gift bags to give away to celebrities. It also took the advantage of New York and Las Vegas’s Lingerie Trad Show to exhibit its products. This brought Nundies great opportunity as these showrooms were visited by buyers for women’s boutique and specialty stores, they decided which accessory lines to carry. 3. Looking again at Nundies target market, value proposition, and each marketing mix element, how has each contributed to Nundies performance to date? By the end of 2007, there were 232 women’s boutique and specialty stores selling Nundies as well as 10 upscale department stores across 40 states. Nundies had shipped 11383 units of products to these channels, among them, 1777 units were accounted for reorders from 15 stores. 285 units were distributed for online purchase. To see from exhibit 6, it is clearly to see Nundies had the highest sales record with 4506 units ordered in the second  quarter which includes April, May and June. The third quarter July, August and September ranked the second with 3552 units ordered. This record may because of the warmer weather. Women tend to wear dresses, shorts and skirts in summer season so they would choose light product that do not show any panty lines and provide them protection at the same time. Nundies’ orders declined dramatically after summer season with only 1656 units ordered in October November and December. The poor sales performance may because of the following reas ons. First, Nundies’s target market is represented by15-60 year old women which accounts for 23% of total population. It is important to notice that the concentrate of this population is among the age 25 to 52 which accounts for 80.83% of this population. So Nundies should especially emphasize on this target group to be more efficient. Secondly, Nundies currently offers only 5 panties per package. Nundies have the opportunity to increase the panties amount in single unit. Because with the current selling price to customer set to $15 per unit, customer found that it would be more attractive if this price is for 10 per package. Thirdly, with the distribution channel Nundies currently place its product, it is missing out the mass-merchandise stores such as Target and Walmart and midlevel department stores like JCPenney. Although women’s underwear are mainly sold through women’s boutique and specialty shops, it is not the best option for Nundies. From the survey result, the majority of participants (64%) expect to purchase Nundies in mass-merchandise stores. The second channel customers expect was midlevel department stores, 49%. However, Nundies’s products were mainly distributed to women’s boutique and specialty stores as well as upscale department stores and online which less customers would expect to purchase from. Nundies is missing out 59.8% of two large markets that would attract the most potential customers. Fourthly, Nundies launch has limited media advertising support and it lacks of consumer-oriented media advertising. Many people don’t know this product exist or have no idea what is used for. So in order to increase sales,  Nundies’s primary task is to increase brand awareness by raising media advertisements via commercial or print media. Other factors that affect Nundies performance include the impact of sales personnel. Sales staffs are unclear about how to merchandise Nundies. They think Nundies would sell itself by displaying it in stores. However, many Nundies displays seem to merge in with the rest of other merchandise items. Moreover, many customers feel embarrassing to show interest in Nundies apart from those customers who are already panty free. Therefore an informative brochure or advertisement is needed for departments and retail stores so sales personnel could mention and suggest Nundies to customers clearly. In addition, Nundies display should be suggested and checked by Nundies agents to ensure Nundies occupies a favorable position and does not get lost with other items. 4. Mr Mortensen asked his team to revisit the market and sales potential for Nundies. How large is the market for a product like Nundies and Nundies sales given its current marketing program? 36.7 million of women aged 15-60 is seen as Nundies target market. Among them, Nundies’s focus is largely emphasized on 25-54 year old customers with the targeted segment to be 29669 which account for 80% of the total target market. Most of them have annual income over $25000. According to the survey, more than 36% of women are interested in Nundies product’s idea (plus 41% maybe). They accounted for 13.2 million (plus 15 million) of the target market. 28% of women said they would seek this product in stores (plus 49% maybe) and they accounted for 3.7 million (plus 6.5 million) of the market. About 1.07 million target customers would use Nundies 1-2 times a week, 1.3 million would use 3-5 times a week and only 0.7 million would use it 6 or more a week. Users for special occasions purpose ranked the last with only 0.63 million. As a result, Nundies’s total yearly usage reached 365million or 73 million units. 5. What are the pros and cons of the proposals identified for Nundies Proposal one: Continue development of the women’s boutique and specialty store channel. Based on the performance in 2007, sales revenue was $34150, variable cost was $13887, and therefore margin was $20263. Net income equals margin minus fixed expenses which was $14400. So Advanced Materials’s net income achieved $5863 in 2007. As a result if AMI continues its development in women’s boutique and specialty channels, it will result in profit and would possibly be enough for the firm to cover all the fixed expenses. Another scenario for the company is break even. The sales of Nundies have to achieve at least 1618 packages or 8090 units with the total sales revenue of $24283. Pros for this proposal includes it only cost $14400. It is inexpensive and saves costs. Also it allows AMI to gain more profit on the basis of last year’s performance. Considering the worst case, AMI could still achieve break-even if it sells 8090 packages. This is not a big task so AMI should have no pressure to achieve this goal. Another advantage is that the exhibition and display in these channels would help increase the sales opportunity because Nundies maintain its awareness to customers. This also increases the brand recognition. Cons for this proposal includes as AMI’s agent’s ability and responsibility only restrict to find stores that are willing to sell Nundies and collect orders. They are not responsible for any process involved in merchandising Nundies at stores. So many variable factors in retail stores have the potential to affect Nundies sales. Proposal two: Pursue the upscale department store channel.   There are two types of buying practice in upscale department which are centralized buying and decentralized buying. In centralized buying, retail sales consultant contact the department store account directly and provide the account information about target market, market size and sales displays. There are 300 stores in the chain of top five upscale centralized buying department stores and 350 in the chain of top five upscale decentralized buying department stores. The commission for AMI’s agents on wholesale price would be 12%. The cost is much higher compared to women’s boutique and  specialty store channel which cost $20000 to $30000 for the sale presentations and retail consultant fees. Other costs such as warehouse, catalogue and pay line cost around $35000 to $55000. Based on 2007’s performance, 242 department stores sold 11383 units. Therefore for the 300 centralized buying department stores, an estimated number of 2800 packages can be sold, while for the 350 decentralized buying department stores, an estimated number of 16500 units can be sold. Pros for this proposal are with the number of department stores, Nundies could be more exposed to the target market. Ads and displays would be presented to customers more clearly. Cons includes this channel requires higher costs so the cost of goods sold per unit increased as well. Lower profit is another disadvantage for this channel. Proposal three: pursue midlevel department store accounts. Midlevel department store accounts include stores such as JCPenney with 1000 stores and Kohl’s with approximately 930 stores and they all use centralized buying strategy. Midlevel department stores are treated as house accounts as well and retail sales consultants are involved. This proposal requires Nundies with different package materials and graphics. Also 2 extra liners are included in every package with the selling price to be $8-$10. However the percentage for retail margin remains unchanged as for current department store accounts. Pros are the market size is huge. There are over 1793 stores with centralized buying which is a big market for Nundies. Also the cost of goods sold is lower per unit. Cons includes this proposal requires to change brand name and packaging. Nundies’s awareness and recognition among customers was a problem all the time. If it changes brand name and packaging, it would confuse customers. In addition, this proposal requires a increase in the amount of panties but the MSRP do not increase enough. Also the expense is between $25000 to $35000  which is relatively high, means the profit margin is lower. Another con is increase in fees. Nundies need to pay a estimated cost of $35000 to $55000 for department store chains. Proposal four: a combination of channels Pro for this channel is that products can be produced and delivered documented and in the right quantity. The combination of channel consist both 300 upscale centralized stores and 1793 midscale centralized stores which means this helps increase advertising and the distribution expansion would reach more customers. Cons: However the higher fees and costs are the major problem. It would cost AMI vast amount of money. Proposal five: fashion magazine advertising Pros: The extent of audience for fashion magazine is very wide. 56% of 13 year old above women prefer to purchase product that is recommended by fashion magazines. And the target market for fashion magazines are the same target market for Nundies. So Nundies could take this opportunity to promote its product more efficiently. Cons: The cost is too high to place advertisement on fashion magazines. It costs $115000 and $200000 for Cosmo Girl and Cosmopolitan respectively. So Nundies margin would be very low. Proposal six: metropolitan-area advertising Pros: the cost is lower than advertising on magazine. The advertising period is longer. It targets people at large which would attract more potential buyers instead of end users. Also the advertisement is near stores where Nundies are available. It could boost sales in those areas. Cons: it does not focus on its target customers would possibly lead to advertising inefficiency. Also less people seek fashion inspiration from newspapers so newspaper may not be a good media for Nundies. Proposal seven: search engine marketing Pros: when people search relative word to intimate apparel, Nundies will show with a link to its website. This brings Nundies more opportunities as people all around the world would get to know Nundies instead of only where Nundies sells. Cons: reorder rate is less online. And the cost per month is too high. With the selling price and cost of goods sold of Nundies, if the market demand is low, the margin will be lower. 6. What are the likely sales and profit impact of these proposals? For women’s boutique and specialty stores, cost of goods sold per unit is $3.45, with wholesale price of $7. The continual sales cost is $14400 plus 12% commission. And for the worst scenario, the break-even point is 5313 packages which are 26565 liners produced. Therefore the profit at full capacity equals $39800. The second is upscale department stores, cost of goods sold and wholesale price remains the same as boutique costs which are $3.45 and $7 respectively. Upscale department stores have additional upfront costs which are $195000- $305000. It does not include continual sales cost. For the break-even case, 70422 packages or 352110 liners are produced. Therefore the profit is negative, $179000. Third is midscale department store. The cost of goods sold is lower, $3.26 with lower wholesales price which is $4.65. The upfront costs are $225000-$340000 and no continual sales cost as well. The break-even scenario requires 205036 packages or 1435252 liners to produce. As a result, the profit comes to negative $265143. 7. What is you recommended course of action? Why? As a conclusion to the above analysis, boutique stores are the most profitable distribution channels for AMI. Because the entry cost into this channel is the cheapest. The margins are higher than other proposals. Also, production limits are more compatible in this channel. Furthermore, it is the only feasible proposal that do not require huge expansion. As 13 times the packages sales are required to break-even for upscale department stores  and 54 times the Nundies sales are required to break- even for midrange department stores. With limited capital amount, these two proposal seem to be less feasible. For the success of Nundies, AMI could give away free samples to fashion bloggers or youtubers and let them promote the product instead. This would increase the brand recognition and awareness of Nundies, as well as gain a word of mouth through these bloggers. Also, another cheaper way to promote Nundies is utilize Youtube to introduce instructions for use. Let audience know what is it and how to use it instead of just displaying in the store. As for stores, sales tips should be provide to retailers. And the display should avoid merging in with other merchandise products and become more attention getting. Train sales personnel to be informative and to be more proactive to suggesting and demonstrating Nundies to customers. Pamphlets and samples should be offered as well. Nundies can also be advertised using kiosks. As for reorders, AMI could offer discount to encourage repurchase. Reference 1. Kerin, R.A., and Peterson, R.A. (2013). â€Å"Nundies case study†, Strategic Marketing Problems Cases and Comments International Edition, 2013 Pearson. ISBN13 9780273768944